Moet & Chandon, which has been the champagne of success and glamour since 1743, will once again create the ultimate tennis experience at the 2012 US Open by bringing the magic of champagne to one of the world’s most celebrated events, the US Open, held at Flushing Meadows-Corona Park, from August 27 through September 9.
“The partnership with the US Open marks a strong commitment to the world of tennis. There is no better place to showcase Moet & Chandon’s values of success, glamour and celebration of victory than at the world renowned US Open,” stated Ludovic du Plessis, Vice President Moet & Chandon US. “Moet & Chandon looks forward to celebrating with both the champions and the fans of the US Open,” he added.
In addition to being the Official Champagne of the US Open, Moet & Chandon will present a number of luxurious and charitable programs at the 2012 US Open, including the introduction of the Moet & Chandon Terrace; “Cheers for Champions,” which will benefit USTA Serves Incorporated, which supports, monitors, and promotes programs that enhance the lives of at-risk individuals and others with disabilities through the integration of tennis and education; and a new, interactive consumer digital sweepstakes designed to offer a chance to win lessons with revered tennis pro Jim Courier.
Moet & Chandon experiences at the 2012 US Open will include the following:
- Champagne and tennis enthusiasts alike will enjoy the seductive palate of Moet & Chandon Imperial at the Moet & Chandon Terrace, a lounge environment designed in the brand’s signature international style that envelops guests, shaded from the summer sun yet still in the heart of the excitement. The Moet Terrace is located across from the Patio Cafe.
- Moet & Chandon will enhance its charitable initiative, “Cheers for Champions”, begun in 2011. Celebrity spectators and tennis champions will have the opportunity to sign a Moet & Chandon jeroboam crystallized with the US Open logo while watching live matches from the exclusive Moet & Chandon suite. This one-of-a-kind bottle will be auctioned, with all proceeds benefitting USTA Serves.
- The Moet USA Facebook page will host The Moet & Chandon Ultimate Tennis Experience digital sweepstakes, in which consumers can enter for a chance to win private lessons with renowned tennis pro Jim Courier. Consumers are invited to compete in a virtual tennis match and are entered into the sweepstakes following two “perfect serves.” Sweepstakes entrants must be 21 years of age or older at time of entry. For more information, visit Moet & Chandon on Facebook (www.facebook.com/moet) or Twitter (@MoetUSA).
“The US Open is where athleticism, entertainment and international star power converge, and we are thrilled to have Moet & Chandon be part of it,” said Lew Sherr, Chief Revenue Officer at the USTA. “We are equally excited that Moet & Chandon’s ‘Cheers for Champions’ charitable campaign will once again continue their connection with tennis beyond the US Open and help us transform lives through tennis in a meaningful and lasting way.”