Throughout 2012, as part of their 10th Birthday celebrations, Pukka Herbs is working with world famous conservation charity WWF UK to help ‘Create a Beautiful World’ – one that is vibrant, integrated and healthy.
Every year Pukka creates hundreds of acres of organic land for growing herbs that creates jobs for farmers and collectors, but also brings beauty into our everyday lives. Every pack of Pukka tea makes the world – whether on the shelf in your kitchen, or farmland in rural India – a more beautiful place.
In supporting the work of WWF UK, Pukka aims to raise in excess of £50,000 for conservation projects across the world – initially through a 20p donation from each sale of their special Peppermint and Liquorice tea (available from June), and then through a year-long fund raising campaign and viral public film competition to be premiered in November 2012.
Throughout the summer, Pukka will be inviting the public to upload photos and clips to their Facebook page of their own personal ‘beautiful world’ – anything from their children laughing, to a sunset, to a merry-go-round, to their pukka tea shelf – whatever they believe brings beauty into their world. Combined with footage from Pukka and WWF, the clips will be created into 5 minute short films by students and filmmakers. The most popular films as voted for by the public will be screened at an environmentally friendly premier in November.
To support sales of the organic Peppermint and Liquorice tea (certified Fair Wild liquorice) in the health food trade and retail industry where the brand has grown, Pukka will be providing support in the form of promotional materials to help create theatre in store and build momentum and awareness of the charitable aims of the partnership.
Pukka will also be bringing out their first range of gorgeous, environmentally sensitive merchandise to showcase the campaign – once again helping people to ‘Create a Beautiful World’ in their every day lives. Profits from the sale of these exclusive items will go to WWF UK.
Sebastian Pole, co-founder and herbal director of Pukka Herbs, says: ‘When we started Pukka in 2002, we wanted to create a totally organic business that inspired people to live healthier, more sustainable lives. It seems only natural that as we celebrate ten years of bringing the power of plants into people’s lives, we also take the time to remember and celebrate the amazing planet that lets us do this. Each year, we plant over 20 million plants and trees and invest in renewable energy, sustainable projects and reforestation programmes. We work with our growers, customers and consumers on a one to one basis to ensure that everyone profits from being involved with Pukka: sensually, healthily,ecologically and socially. Most importantly, we strive to leave nature in an ever richer, more glorious state than how we found her.’
Partnering with WWF to promote our shared conservation values seemed the perfect next step. With a whole host of exciting activities going on over the next 12 months we hope to exceed our target of raising £50,000 to support their important international work.’
Commenting on the partnership, Rachel Bloodworth from WWF said: ‘We are delighted to be working with Pukka Herbs in their tenth birthday year – their dedication to supporting the natural environment and creating a beautiful world is perfectly aligned with our goals.Over the past 50 years, WWF has achieved countless successes from preserving existing species such as mountain gorillas, polar bears and giant pandas, to helping the development of international agreements for the protection of the planet – none of which would be possible without the continued support of dedicated individuals and companies like Pukka.’“This is Pukka’s first ever consumer campaign and so they sought out the skills and expertise of communications agency Neo (weareneo.com) to help develop the campaign ideas. Neo only work with organisations that are changing the world for better and have worked with WWF UK on previous projects including their 2012 global ‘Earth Hour’ campaign. Account Director Nicole Bradfield comments on working with Pukka, “Creating an engaging platform for Pukka to bring their brand story to life and share their commitment to creating a beautiful world is a fantastic project. Their work to protect and enhance our natural world is a brilliant story and we’re delighted to be helping Pukka communicate it. We’re especially looking forward to seeing the public’s interpretation of their beautiful worlds weave together to become a stunning piece of filmmaking.”
About Pukka Herbs
Founded in 2002 by Sebastian Pole and Tim Westwell based on their mutual passion for natural health and wellbeing and the principles of Ayurveda (traditional Indian medicine), Pukka has grown into an international success story, employing 50 people in the UK and is sold in around 40 countries across the globe including the United States and throughout Europe. Over the last decade, Pukka Herbs has used only the finest, medicinal grade organic herbs to optimise health and wellbeing. One of only a handful of totally organic businesses (certified by the Soil Association) Pukka inspires and educates people to live healthier, more sustainable lives. Their portfolio includes 25 premium herbal teas, a collection of skincare (11 products) and over 75 food supplements. Everything that Pukka produces is inspired by Ayurveda – ‘the art of living wisely’. This ancient Indian wisdom empowers us to look after our health in harmony with nature and, as a result, all products have a functional benefit that is drawn from the high quality herbs and their essential oils used in each blend. Everything Pukka is free from synthetic flavour and colour. As an ethical business, Pukka strives to be responsible for its actions. Their commitment to the environment ensures that they plant over 20 million plants and trees every year and invest in renewable energy, sustainable projects and reforestation programmes. Pukka works with farmers on long term regeneration projects and uses FSC certified and recyclable materials for marketing literature and product packaging.
You can find out more about these projects and how you can get involved at www.pukkaherbs.com/beautifulworld