The highlight of the Pinking Burj Al Arab campaign is the exclusive one-of-a-kind 24-carat rose gold iPad created in collaboration with the bespoke luxury brand, Gold & Co. London, featuring an engraved pink ribbon and the hotel’s logo. The “pink” iPad will be reserved in the boutique of the 321-metre high property for the person who nominates the best price for the item on the hotel’s Facebook page, with all proceeds going towards Breast Cancer initiatives.

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