October 19, 2012
The first Rolls-Royce showroom in Latin America opens in the Brazilian city of São Paulo.
The first Rolls-Royce showroom in Latin America has opened in the Brazilian city of São Paulo, located in the Av. Cidade Jardim. The Via Italia Group, headquartered in São Paulo, is Rolls-Royce Motor Cars’ appointed dealer in Brazil.
The new 500 square metre showroom has been designed to provide discerning clientele with a relaxing atmosphere in which to commission their motor car. The use of glass and space has been carefully considered to provide optimum natural light. The Customer Lounge, which features bespoke-designed furniture and cabinets, includes leather, wood, surface finish and carpet samples from the Home of Rolls-Royce at Goodwood, England and examples of the Company’s renowned Bespoke programme. All Phantom and Ghost family models will be available for customer order.
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, said, “I am delighted to announce the opening of our first showroom in Latin America, and particularly in this modern and luxurious city. The region has seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products”. He continued, “Rolls-Royce continues to expand its business in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil.”
The occasion was marked by a cocktail party attended by customers and local VIPs, hosted by Carlos Ferreirinha, the leading Brazilian expert in luxury. The evening’s entertainment was provided by Tony Gordon, considered to be one of the biggest names in Brazilian soul music.