Fujifilm launches new X100s: Vintage appeal meets modern technology

Fujifilm captures our luxurious attention this month with the stylish X100S camera – a classically elegant design with sophisticated functionality.

Fujifilm captures our luxurious attention this month with the stylish X100S camera – a classically elegant design with sophisticated functionality.

The Fujifilm X100S delivers an uncompromising quality of images and provides a unique photographic experience. The 16.3 megapixel powerhouse features higher-definition Hybrid Viewfinder and a new sensor concealed within its compact body and glamorous retro leather façade.

Fujifilm’s newly developed 16.3 megapixel APS-C X-Trans CMOS II sensor provides excellent sensitivity and even in the lowest of light, produces the crispest of images. Even more impressive, the X100S is the world’s first camera to offer ‘Digital Split Image’ display, which offers super accurate focusing when shooting.

The X100S also incorporates the world’s fastest Auto Focus speed of 0.08 seconds and a FUJINON 23mm f/2 lens. This combined technology ensures you are able to capture everything, including movement, with breath-taking clarity and speed. With this and the unobtrusive size of the camera, it allows for incredible images to be taken on the go.

The X100S also incorporates the world’s fastest Auto Focus speed of 0.08 seconds and a FUJINON 23mm f/2 lens. This combined technology ensures you are able to capture everything, including movement, with breath-taking clarity and speed. With this and the unobtrusive size of the camera, it allows for incredible images to be taken on the go.

Aside from the quality and super speedy time of the photography, the X100S also offers the option of creative, artistic imagery with the Advanced Filter function, where you can choose from eight different effects. So whether you want to highlight the beautiful greenery of a park whilst on a stroll, bring out the bright colours of street fashion, or create something more visually intriguing, the X100S will provide you with all the functions to do so.

Additionally, the Fujifilm’s X100S’ uncompromising performance isn’t limited to still images as it lets you record in full HD video, which you can then watch back on the 2.8 inch HD LCD panel. During video recording, you can access many of the additional modes also available in still image capture. Once you are ready for show time, the X100S’s HDMI port allows you to easily connect to HD TVs to display stills and movies in all its glory.

The premium leather case has been designed to perfectly compliment the sleek design. This accessory can stay on when you remove or insert a memory card or battery, meaning at no time does the camera’s ‘outfit’ have to be compromised.

The Fujifilm X100s is available in silver with a SRP of £1099.99.

Editorial Team

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