The Ettore Bugatti luxury clothing line returns with a new special capsule collection dedicated to the extraordinary Bugatti Chiron
This new and exclusive collection comprises of twelve pieces and accompanying eyewear. It was recently unveiled alongside the new 1,500 hp high-performance Chiron during the 86th Geneva International Motor Show which we covered in-depth via our social media channels.
the top, which complements the tone-on-tone neoprene fabric. A front zipper closure with high neck,
the warm fleece lining and the Bugatti logo on the back complete this sporty yet refined outerwear
piece.
Through its printed motifs, workmanship and finishing touches, the line draws many design clues from the styling of the Chiron. The aforementioned Chiron is regarded as a replacement for the Italian brand’s Veyron (the world’s fastest production car) and is so named after Louis Chiron, a legendary racing driver who won almost every major Grand Prix for the brand in the 1920s and 1930s.
driving jacket. The new dynamic quilting that recalls the Chiron car seats which can be found on the
back of the jacket, the polish metallic lining and the luxurious silver hardware, create an exclusive
outerwear piece. The distinctive horseshoe shape finishes off this one-of-a-kind jacket.
Out of all the beautiful pieces making up the Chiron capsule collection, the crowning glory has to be the driver’s jacket made from calf leather with stitching on the back that depicts the seats of the Bugatti Chiron. The driver’s jacket is extremely soft to the touch, and features the iconic blue duotone, the brand’s colour scheme of choice, and is Bugatti through and through, from the use of clever artisanal techniques, such as hand polishing, to the choice of truly exquisite materials.
The four coloured T-shirts are designed to give a look that combines comfort and style, flaunting their links to the motoring world through the Bugatti Chiron print on the chest.
frame, recalls the precisely studied reflections of the Chiron.
The eyewear and cap round off the Bugatti gentleman’s look, suggesting a lover of fine things who admires how the company strives for perfection in the tiniest of details, whether on cars or clothes.
The Ettore Bugatti Collection was launched two and a half years ago as a major step in Bugatti’s brand extension strategy. With its renowned road-going performance cars, Bugatti now not only stands for technological leadership and breathtaking performance but also for art, design, luxury and an exclusive lifestyle.
Chiron side shape inspired yoke, the duotone iridescent style and the studded centerline details on
the collar, make this piece stand out for its attention to detail and iconic references.
The collection includes two main lines, which are mainly intended for men: the EB Ettore Bugatti line and the Bugatti Performance line. In addition to these two lines, there is also a Tailor Made/Bespoke range exclusively for Bugatti customers. While the collection currently focuses on clothing and accessories, design objects are due to follow at a later stage.
The Ettore Bugatti Collection is entirely made in Italy. Every item is numbered, with only 431 of each being produced to reflect the land speed record (kilometres per hour) that Bugatti alone was able to achieve.
Bugatti Chiron capsule collection – Where and how
The Chiron Capsule collection is available in Bugatti’s lifestyle boutiques in London and Tokyo, which will soon be followed by new locations in Munich and Monte Carlo, as well as on online at www.lifestyle-bugatti.com.
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