Rolls-Royce Dawn Is The ‘Best Of The Best’ And New Showroom Comes To Moscow

Rolls-Royce Dawn Is Voted The 'Best Of The Best' In Germany

Rolls-Royce Dawn gets recognition for interior and exterior design as the brand increases its market presence with new pre-owned showroom in Moscow

The German Design Council has recognised the outstanding design of the new Rolls-Royce Dawn at the Council’s annual awards. Recognised in two separate categories, Dawn was awarded ‘Best of Best’ (Interior) and ‘Winner’ (Exterior). The awards will be officially presented at the Paris Motor Show in the autumn.

The German Design Council awards are unique, internationally renowned and honour outstanding product design. The jury is composed of renowned experts from the automotive and design industries. The award is one of many major international accolades Dawn has been honoured with since its global launch in March 2016.

Rolls-Royce Dawn

“This award confirms the high design competence of Rolls-Royce Motor Cars,” explains Peter Schoppmann, Regional Director Rolls-Royce Motor Cars for Germany. “The Rolls-Royce design team, led by Giles Taylor, has designed the most glamorous, social Rolls-Royce in history – the world’s only truly uncompromised drophead coupé. Dawn has been extremely well received in Germany and will help us continue our success.”

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The launch of Dawn represents a seminal moment for Rolls-Royce Motor Cars and promises to attract a new breed of successful, younger and dynamic customers through a highly contemporary, beautiful expression of Rolls-Royce aesthetics.

Rolls-Royce Motor Cars opens first european provenance pre-owned showroom in Moscow

Rolls-Royce Dawn Is The 'Best Of The Best' And New Showroom Comes To Moscow 3

Rolls-Royce Motor Cars Moscow has opened Europe´s first dedicated Provenance Pre-Owned showroom in the Russian capital, offering a collection of the finest previously-owned Rolls-Royce motor cars. The new premises also accommodates brand new aftersales facilities, including a state-of-the-art workshop zone with five workbays together with a luxuriously-appointed customer lounge, to meet and exceed the expectations of the most discerning clientele.

Provenance Pre-Owned is the marque’s official pre-owned certified programme which merges both Rolls-Royce Motor Cars’ uncompromising standards with its drive for excellence. This ensures that every Provenance Pre-Owned vehicle not only delivers total reassurance but – combined with a minimum two year servicing and warranty cover – is also a sound investment for the future.

Speaking at a media reception at the new facility, Paul Morris, Chief Executive of Inchcape Holdings Russia, the parent company of Rolls-Royce Motor Cars Moscow, said, “Since opening the first showroom in Russia in 2004, we remain confident about the ongoing business success of the Rolls-Royce brand in Russia. After our investment into the dealership in St. Petersburg just a couple of years ago, this new facility represents another significant milestone for us, reinforcing our already exceptional levels of customer care.”

Tatiana Fitzgerald, Managing Director of Rolls-Royce Motor Cars Moscow, commented, “It makes us very proud to inaugurate the very first Provenance Pre-Owned showroom in Europe. The growing population of Rolls-Royce motor cars in Russia enables us to enhance our approach with pre-owned vehicles, in addition to our existing showroom at Kutuzovskiy Prospekt,” and added, “Provenance Pre-Owned customers often have a very individual set of purchasing reasons. Our exceptional service ensures that Provenance Pre-Owned cars are no different, and perform as beautifully as the cars coming straight from Goodwood today.”

Rolls-Royce Dawn Is The 'Best Of The Best' And New Showroom Comes To Moscow 4

The dedicated Provenance Pre-Owned showroom, located at 2nd Magistralnaya 18 near the business hub Moscow City, hosts an unparalleled collection of meticulously cared for previously-owned Rolls-Royce motor cars. Customers who purchase a motor car through the new showroom can also add to its individuality and legacy by selecting from a range of Bespoke features, for instance by installing a personalised headrest with individual embroidery.

Rolls-Royce Motor Cars continues to enjoy ongoing success in Russia, the manufacturer of luxury goods celebrated an all-time-high in 2015, sales in the first half 2016 continued on a sustained level.

Editorial Team

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