The Autumn/Winter Collection from British shoe brand Yull
We all adore a beautiful pair of finely crafted shoes, particularly in our case if they’ve come courtesy of a talented British designer.
The self-styled chief troublemaker at the company, Sarah Watkinson-Yull founded the brand back in 2010 while still at University in London. With funding from the Prince’s Trust, she set up a manufacturing operation specialising in high heels in the UK.
February 2012 was the next major milestone for Yull when they sold their first pair of shoes and only twelve months later they were exporting to the US and Asia. A quite spectacular rise for an independent British brand matched only by the wonderful shoes they create.
Today, Yull is one of the only independent shoe brands manufacturing high heels in Britain and this is well showcased in their latest collection.
“When industry experts told us that it wasn’t possible to make high heels in the UK, we never gave up and are proud of our efforts to have made it happen and to change people’s mentalities.”
Now almost five years since the sale of their first pair of shoes, the brand is stocked in boutiques around the globe and they’ve expanded further by opening up a studio in Battersea, London.
For the AW16 collection, Yull takes its inspiration from its British heritage, adorning both new and classic designs with iconic tweed. In a refined herringbone design, it is ideal for both country and city.
New for this season is their Battersea, Chester, Cumbria, Kensington and Mayfair Platform styles. Firsts for the brand are the Cumbria style taking the form of a long boot and the Kensington which is a stylish T-bar shape.
Several classic Yull styles continue to be offered, including the Mayfair, Borough, Beaulieu, Green Park and ever-popular Brighton Brogue. Updated in warm Autumnal tones, they represent the elegance and quality that has become synonymous with the Yull brand. You can read more about these collections below.
Mayfair
Inspired by London’s most attractive village, these shoes are the perfect attire for all that Mayfair has to offer. Whether it be a meeting, breakfast, lunch or dinner. Power woman meets sophistication.
Mayfair Platform
The Mayfair Platform is a sophisticated update on their classic Mayfair pump. Featuring a patent toe-cap and a contrasting platform and heel, it is a go-to pump with a twist.
Cumbria
Yull’s first ever long boots! They’ve been years in the making but are finally here, complete with a slash of tweed to add a British touch. Made with elastic backs and calf leather, these beauties are fit for every Cinderella. Named and inspired by Cumbria, they’re perfect for a walk in the country.
Chester
These heeled boots are inspired by the beautiful walled city of Cheshire. Mixing British tweed with a classic and elegant wearable shape, the Chester boots are perfect for any winter outfit.
Kensington
Their first ever T-Bar shoe, the vintage-inspired Kensington is both practical and beautiful. Named after the glamorous area in central London, these heels are fit for a Princess. You’ll never want to take them off!
Battersea
Named and inspired by Yull’s hometown, Battersea, these shoes are the brands quirky take on a classic Yull shape. Suited to all occasions, the Battersea heels will take you from the park by day to Bunga Bunga by night.
Green Park
Green Park is a sophisticated kitten-heel silhouette, inspired by the synonymous area of London. In striking navy moc croc and black velvet, these new styles are classic investment pieces that transcend through the seasons.
Beaulieu
Home to the famous motor museum, Beaulieu is one of the most beautiful places in the UK. This shoe is inspired by the New Forest where ponies roam free outside the charming-Daisybank B&B.
Borough
As well as being home to the wonderful Borough market, Borough boasts a mix of traditional London warehouses and many modern buildings such as the Shard. Named and inspired by the area, these heels are perfect for walking on the old cobbled streets due to their lower and chunkier heel, but still perfect for wearing out for a cocktail or two.
Brighton Brogue
Inspired by the traditional English brogue but with a funky Brighton twist. These shoes are handmade in calf’s leather and are ready to take you walking!
Chelsea & Fulham
Yull’s take on the classic Chelsea boot. Perfect for a trip down the King’s Road or for popping out to the grocers. Formal, yet Casual.
Yull – Where and how
Yull Studio
Bridges Court Road
London
SW11 3GX
+44 (0) 2035796718
Web: www.yull.co.uk
Photographer: Emma-Jane Lewis, Make Up: Lai, Hair: Holly Louise, Styling: Aisha Master. Models: Chloe-Jasmine Whichello, Laura Hurley, Li Routing.
You must be logged in to post a comment.