Cointreau’s artistic director Laetitia Casta and iconic store, Liberty London have joined forces to design an exclusive limited edition gift box ‘Your Parisian Zest Coffret’, and to launch the #1Orange1Tree social project, which works to restore local biodiversity and create a social impact the region of Senegal.
A true collector’s item, Cointreau’s limited edition ‘coffret’ will be exclusively available at Liberty London from mid-November. Only 50 will be available in the UK, with a further 200 worldwide, priced at £250. Each ‘coffret’ comes presented in an engraved wooden gift box, opening to reveal the unique pattern, designed by Liberty exclusively for Cointreau based on research carried out in the archives of the House. Inside you will find a bottle of the iconic orange liqueur and a jigger for ensuring the perfect measurements to make a Cointreau Fizz cocktail.
The gift box also contains an orange flower scented candle and a personal cocktail notebook inspiring recipients to get creative at home; perfect for Christmas.
One of the 50 “Your Parisian Zest Coffrets” will also hide a ticket for one lucky recipient to get a chance to visit Senegal and personally assist with the reforestation project. What’s more, Cointreau will invite everyone across the globe to participate in #1Orange1Tree project simply by sharing a photo or a video of themselves with an orange on social media using hashtag #1Orange1Tree and nominate family and friends to do the same. For every image posted on Twitter and Instagram, using the hashtag, Cointreau will commit to planting one tree in Senegal, on their behalf.
To celebrate the launch of the initiative Liberty will also design an interactive window exclusively for Cointreau at their iconic store, where people can take part in #1Orange1Tree project live. The Cointreau window will be live for one week from 14th November 2016. All proceeds from the sales of the ‘coffrets’ will also be contributed towards #1Orange1Tree project.
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