Adrenna Launches Activewear With Women At Its Heart

Adrenna launches with a clear vision to pursue a more intelligent and environmentally friendly way of producing activewear, without having to sacrifice style or quality.

In an age where we have become a ‘throwaway culture’ by buying ‘cheap and often’, activewear brand, Adrenna, is taking a different approach. As devotees to both well-being and sustainability, they launched their marque with a clear vision by pursuing their dream of making fitness gear to be environmentally friendly without having to compromise on style or quality. In their words ‘The planet shouldn’t have to sweat because you do’.

Each year, vast quantities of clothes are produced and then simply thrown away, making it the world’s second most polluting industry, after oil. As a result, Adrenna is your alternative to mass-produced sportswear.

They challenged traditional mass-manufacturing by making sustainable activewear in London using the finest fabrics sourced from Italian mills. And to ensure customers get to enjoy sportswear for longer, their chic designs are driven by lasting style and not passing trends.

And attention to detail is close to the brand’s heart as their products are fully customisable to cater for all shapes and sizes. Adrenna gives women the option to make their fitness kit personal. They can get directly involved with the creating process customising features for their activewear to their tastes and workouts. From choosing colours and fabrics to length and clasp style, nothing is too much trouble for Adrenna.

The clothing company practices mindful manufacturing from the onset of the creation process. Once orders are placed, the patterns are arranged and cut in an optimal way to minimise fabric waste. To reduce the distance a garment has to travel before it reaches customers’ doors, Adrenna works solely with Europe-based suppliers.

We were eager to get into the sportswear and hit the ground running to test it out. Soft to the touch, moulding to the body and looking really stylish, we can swear we worked as hard as Adrenna does in producing the range. Looking good and feeling good has brought about a whole new meaning. We’re counting down to the next gym session.

Adrenna – Where and How?

For more information, visit www.adrenna.co.uk

By Sabi Phagura

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