Aesthetics count in today’s luggage world. Ditto durability. So if you’re looking for a stylish suitcase range that is also indestructible, check out Away – the new sexy-tough luggage solution for all travellers.
Launched in the UK this year by American friends and businesswomen, Jen Rubio and Steph Korey – Away suitcases were developed with travellers in mind, using premium materials and a direct-to-consumer business model.
Both entrepreneurs are former executives at Warby Parker and both Forbes 30 Under 30 alumni and originally met back in 2011. Jen spearheaded content and partnership efforts as the Head of Social Media, while Steph built the team that developed, manufactured, and fulfilled product as the Head of Supply Chain.
Their collective business nous – and frustration with luggage trends of cheap or wildly expensive options – led to the creation of Away luggage to fill the market gap for reasonably priced, beautiful and reliable suitcases. Gradually, investors such as Jay Z came on board, and after some rigorous R&D and factory testing, a smart capsule range of 4 suitcases was created. Practical and smart luggage for every trip and every type of traveller. Away has since been proudly adopted by celebrities from Karli Kloss to Margot Robbie who loves the functionality and reliability, as much as the sleek shapes.
All sizes are available in six evergreen colours: Navy, Black, Green, Sand, Asphalt, and Brick. Inside there are handy compartments: one designed for clothes, the other for shoes, toiletries and other hard objects.
- The Carry-On (21.7” x 13.7” x 9”) is perfect for a few days’ worth of clothes and cleared to fly on all major airlines.
- The Bigger Carry-On (22.7” x 14.7” x 9.6”) is ideal for frequent fliers and over-packers.
Both Carry-Ons have a built-in battery that can charge an iPhone or any USB device up to 5 times, and is still TSA-friendly.
- The Medium 26” x 18.5” x 11” is a mid-size bag that can do a few weeks on the road.
- The Large (29” x 20.5” x 12.5”) is as big as it gets – take it for as long as you’re gone.
All Away suitcases are made from an unbreakable shell created from scratch-resistant German polycarbonate that bends, yet never breaks under pressure. Interior organisation features a compression pad that buckles down to make more space, and a handy hidden laundry bag that separates dirty clothes. Premium features are 360° Hinomoto spinner wheels that provide a seamless ride in all directions, and a built-in TSA approved combination lock keeps everything secure.
Luggage is just the beginning of the journey for Away Travel as the company has its sights on developing a global presence in collaboration with other great brands. Certainly a case of up and Away for successful co-founders Jen and Steph – as well as their investors.
Away Travel – Where and How
By Gina Baksa