Range Anxiety is Still One of the Biggest Turn-offs for Electric Car Buyers

Range Anxiety is Still One of the Biggest Turn-offs for Electric Car Buyers

On paper, an electric car seems a great idea. But, buyers are still cautious due to various factors, in particular, it is the range of an electric car.

One year on from the unveiling of the government’s Road to Zero plan and a new survey by Venson Automotive Solutions reveals that whilst company car drivers are widely switched on to the benefits and implications of electric vehicle ownership, the UK’s charging infrastructure still sparks concern for 69% of motorists.

The findings come as Nissan reports there are now more EV charging stations (9199) in the UK than conventional fuel stations (8396) and the Department for Transport reports that at present, the UK has a network of more than 24,000 public charging connectors in nearly 9,000 locations.

In addition to highlighting a wide misconception that there is a lack of EV charging points across the UK, the Venson survey also reports preconceptions regarding limited battery range which came a close second; 57% of those surveyed reported this was still a barrier when considering an EV. However, according to Go Ultra Low, the range of 100% electric cars is rapidly improving. Huge advances in battery technology and falling costs mean this will continue to grow. Today, virtually all Go Ultra Low pure electric cars can drive over 100 miles with ease on a single charge; some of the latest models are closer to 200 miles or more.

The new electric car charging point installed at Merchant Manor Hotel.
The new electric car charging point installed at Merchant Manor Hotel.

Alison Bell, Marketing Director at Venson Automotive Solutions comments; “With charging and battery range concerns abated, EV fleets should now be far more appealing to businesses. The revised BiK charges which see zero-emission electric vehicle tax liability for company car drivers fall from 2% to 0% for the tax year 2020-21, will also appeal to company car drivers which should boost demand for EVs in the next 12 months.”

Further good news is that 86% of motorists surveyed said that a ‘lack of clarity in terms of ownership implications as a company car driver’ is a thing of the past, and more than two-thirds of drivers said that they had a good understanding of the costs and convenience of owning an EV.

Dealerships are also making it easier for fleet managers to promote a charge towards electric – only 13% of motorists cited lack of ‘try before you buy’ options as an obstacle to purchase and only 5% of people surveyed said they are worried about manufacturer lead times in acquiring an EV. All food for thought for fleet managers.

Alison Bell concludes: “Whilst our survey findings confirm a greater willingness by company car drivers to adapt to an EV world, there are still some ownership concerns. 41% of people we surveyed expressed concern over the practicalities of being able to charge their vehicle at home. And 30% said they had concerns over service, maintenance and repair costs.”

More information on electric cars from Venson

Venson Automotive Solutions is a leading independent fleet management specialist. Working with organisations across all sectors and has a proven track record in reducing costs and increasing vehicle availability in businesses across the private, public, not-for-profit and emergency services sectors.

You can download the Venson Guide to electric vehicles here.

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Range Anxiety is Still One of the Biggest Turn-offs for Electric Car Buyers
Range Anxiety is Still One of the Biggest Turn-offs for Electric Car Buyers
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