“It’s not about the number of rubies or how much it’s going to fetch but about creating an heirloom piece that you can hand down over generations.” says luxury jewellery designer Bina Goenka,
Bina observed that 90% of her customers are turning to precious statement pieces of jewellery as a passion investment option. Jewellery historically appreciates at about the rate that money inflates. Gone are the days when gold bars and silver coins are bought as an investment. Today, affluent style-aware investors with rising disposable incomes are turning to handcrafted individualistic jewellery as a key passion investment to satiate their desire for luxury alongside diversifying their portfolio. Crisil, a credit ratings agency, recently observed that India’s jewellers turn over about $25 billion a year. Not surprisingly, jewellery is amongst the only luxury items that has “intrinsic value”, which lasts forever. The Bina Goenka hand-crafted pieces, which start at Rs 20 lakhs and above, are currently the most popular collection amongst her Indian and international clientele.
Giving her insights on this growing trend, Bina says: “Today when people invest in a passion purchase they look to own something that adds flamboyance to their lifestyle, alongside satisfying their need for a long-term asset. Luxury jewellery tantalises investors as it can make them feel like they own modern art whilst ensuring that they receive a safe return on their investment.”
Pure Indulgence and Timeless Beauty Combine For Bina Goenka Jewellery Brand.
Artistic flair, passion for design and dedication to creating exceptional, bespoke and timeless pieces of art are benchmarks of internationally acclaimed jewellery designer Bina Goenka. The founder of the Bina Goenka brand of uber-luxurious jewellery hones her vast design talents to create fusion ranges of visually stunning statement pieces, each akin to miniature works of modern art, designed to tantalise the senses and wrap you in sheer indulgent decadence. Bina’s philosophy uniquely entwines elements of art in the creative design process with scientific practices in the manufacture, ensuring that each item is produced to the highest quality and precision and are bespoke to the requirements of its wearer. With the Bina Goenka brand, you are assured a jewellery service that will last a lifetime.
With over 15 years of experience in jewellery design and manufacturing, Bina has taken her brand to new heights and boasts an impressive international clientele of distinguished VIPs and celebrities, from film stars to music industry figures, diplomats, business people and even royalty. Bina’s designs are worn by people from different cultures, across the world. Bina designs jewellery for all occasions, from engagements and weddings to timeless gifts and heirlooms. Her pieces are made from pure gold and white gold all infused with precious stones. Flawless jewellery is sculpted to create a tempting array of precious pendants, necklaces, bracelets, rings, earrings, anklets and wedding jewellery. Each handcrafted piece of jewellery is individual to its buyer and is hallmarked with Bina’s unique vision, elegance and style. Every ornate item is created to suit a particular personality and so is an extension and expression of their personal style and individuality, narrating its own intriguing story. The Bina Goenka brand exudes style and decadence, and retails from £3,000 to £125,000.
Bringing a personalised touch to her brand, Bina extends an interactive, by-appointment-only service to all her prime clientele, and often makes visits to them to showcase her ranges and to create bespoke items for them. The Bina Goenka brand is synonymous with ‘timeless masterpieces’ and ‘unparalleled designs’.
As Bina says: “It’s not about the number of rubies or how much it’s going to fetch but about creating an heirloom piece that you can hand down over generations; something that will be cherished in the years to come.”
The Bina Goenka brand is available internationally including in Europe, Middle East and India, with the signature store located in the chic Grand Hyatt Hotel in Santacruz, Mumbai.
The Grand Hyatt,
Off Western Express Highway,