Aston Martin Previews at the ‘Great British Garden Party’ in New Delhi.

Aston Martin Previews at the 'Great British Garden Party' in New Delhi.

One of the world’s most distinctive ultra-luxe brands, Aston Martin, showcased its Marquee car in New Delhi ahead of its official launch in the city at the ‘Great British Garden Party’.

Held against the impressive majestic backdrop of the British Ambassador to India’s residence, Aston Martin exhibited the world class four-door Aston Martin Rapide to an esteemed guest list that comprised the City’s social glitterati, international business stalwarts and some of India’s most discerning VIPs. Also in attendance was the Secretary of State for Business, Innovation and Skills the Rt. Hon Dr Vince Cable.

Comment about the prestigious event, Mark Kenworthy, General Manager for the Aston Martin Middle East and North Africa (AMMENA) region, said: “It was indeed a great honour for Aston Martin to showcase the Rapide 4 door 4 seat sports car to such a discerning and knowledgeable audience. India provides an excellent market sector for the Aston Martin brand. Its core ethos of luxury, hand craftsmanship, state-of-the-art manufacture and practicality have really appealed to the Asian sub-continent.

Since the brands launch in India in 2011, we have received exceptional and positive feedback from buyers in the Indian market and we look forward to further extending and solidifying our relationship with India when we launch in New Delhi.”

Having successfully launched Aston Martin in Mumbai in 2011, Aston Martin has continued their strategic growth and sustained enhancement of Aston Martin in the lucrative region and are making vast inroads throughout the country. The brand will soon be launched in New Delhi in conjunction with one of India’s eminent car dealers.

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