Marking an exciting new chapter in their enduring relationship with the United States, Azimut|Benetti is all set to inaugurate its Americas headquarters at the iconic Pier Sixty-Six Marina in Fort Lauderdale at the forthcoming 2025 Fort Lauderdale International Boat Show. The location was specifically chosen as it is the pulsating epicentre of American yachting culture, making it a fitting home for two of Italy’s most celebrated yachting houses.
The United States has long stood as the premier playground for boating enthusiasts worldwide, generously accounting for nearly a third of Azimut|Benetti’s global business. At the 2025 Fort Lauderdale International Boat Show, these fresh new spaces will officially debut as vibrant brand embassies—welcoming owners, aficionados, and stakeholders alike to experience firsthand the impeccable craftsmanship and Italian elegance the Group has championed for over half a century.
Behind this exciting expansion lies more than just bricks and mortar. It represents a strategic commitment to deepen Azimut|Benetti’s dialogue with the local maritime community and to continue consolidating its leadership in a market poised for growth.
The renovated Pier Sixty-Six location is perfectly poised at a gateway to Central and South America, blending traditional values with modern innovation—a place where beauty, technical excellence, and forward-thinking converge seamlessly.
Marco Valle, CEO of the Azimut|Benetti Group, eloquently captures the spirit of this milestone: “Fort Lauderdale is rightly known as the yachting capital of America. Opening these headquarters here allows us to connect more closely with our owners and partners, all in the heart of a city that embodies our brands’ vivacity and passion.”
The Group’s proud heritage traces back to 1969, when Paolo Vitelli embarked on a visionary journey founding Azimut, a company known for its glamorous and agile motor yachts spanning 13 to 44 meters. The story deepened with the 1985 acquisition of Benetti, a name synonymous with timeless mega yachts reaching over 100 meters—vessels that turn heads and redefine luxury on the water.
Today, under the leadership of President Giovanna Vitelli, Azimut|Benetti stands firm as the world’s leading producer of superyachts, reigning at the top of the global order book for an incredible 25 years running.
This remarkable success is not by chance. The Group’s latest fiscal year projections highlight a resilient growth trajectory, expecting close to €1.5 billion in revenues for 2025—delivered amid a complex market landscape marked by new tariffs and evolving customer expectations.
With a €2.5 billion order backlog extending through 2029, Azimut|Benetti continues to invest heavily in product innovation, sustainability, and infrastructure modernisation, seamlessly marrying tradition with tomorrow.
In line with market momentum, the new Americas headquarters will be a hub of innovation and collaboration. Guests at the Fort Lauderdale Boat Show will enjoy breathtaking views over the fleet moored just outside, experiencing the maritime culture that Azimut|Benetti not only celebrates but continually shapes.
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