Azimut continues its advance into China

Azimut continues its advance into China 4Azimut Yachts confirms that it will attend the 2011 edition of the Hainan International Boat Show, where it will be represented by its five official dealers at the event’s largest and most glamorous booth.

In a show of its commitment and willingness to continue along the path it forged a number of years ago, the Italian brand will have five models on display to open the Chinese show: the 40S from the punchy Sportive collection; the 58, 70 and 100 Leonardo from the Flybridge collection, which epitomises Azimut’s functional design; and the 105 from the company’s flagship collection, Azimut Grande.

For the Magellano collection, on the other hand, boat enthusiasts will have to wait a few months: The Magellano 50 is expected to be delivered in late 2011 to its owner.

Thanks to the support of its extensive dealer network and attentive customer service that is unique in yachting circles, the Azimut Yachts brand can maintain very close contacts with its boat owners and earn appreciation on the Chinese market as being the leading brand of luxury yachts.

The jury of the prestigious Asia Boating Award 2011 in fact has selected the Magellano 50 as one of the finalists in the category Best Production Motor Yacht (51 to 80 feet), with the Azimut Yachts brand also being nominated for Best Brand Presence in Asia.The current Azimut Yahcts orders portfolio includes 16 boats, three of them sold just few days before the Hainan Rendez-vous. Such positive trend confirm that Azimut Yachts has gained a high appreciation by the Asian shipowners.

“The Chinese market is experiencing a phase of very intense growth” declared Sebastiano Fanizza, Area Manager of Azimut Yachts for Asia, “but it has yet to develop its full potential. In the future as well, there will be no lack of projects and innovation. In fact, we expect relations with the dealer network and support activities to intensify. We are currently defining and putting into effect a number of business deals and partnerships with leading automobile brands representing luxury and Made In Italy, with local real estate companies, and with the most exclusive marinas and VIP clubs, all with a view to strengthening brand awareness in the country”.

Also on the program for the Boat Show are three events in pure Italian Style that will illuminate the nights of the exhibition and paint the Hainan sky with the colours of Azimut Yachts.

On three evenings – April 1, 2 and 3 – and at three locations, three Italian icons known throughout the world will portray the most captivating and characteristic aspects of “stile italiano”: the mysterious charm of Venice, the vibrancy and vitality of Rome, and the breathtaking passion of Sicily.

Azimut Yachts: Love at First Sight.
An Azimut turned out to be the first yacht sold after the opening of the Hainan Boat Show. It took just a few hours for the new owner to fall in love with his Azimut and commit to buying it. The model: an Azimut 43, a sophisticated representative of the “Flybridge Collection” and emblematic of Azimut’s functional design.
Right after signing the contract, the owner said he was thrilled: “It’s hard not to become captivated by the boat’s design and the internal styling – it was love at first sight”.
And not long afterwards, a second boat from the Flybridge collection found its owner, all amidst non-stop talks and visits with current and prospective customers at the Boat Show. The news, which came shortly after the opening of China’s premier boat show, once again reaffirms the leading role enjoyed by the Azimut brand and the Azimut-Benetti Group as world ambassadors of Italian styling.

Editorial Team

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