The new Baccarat flagship store will be located at Madison Avenue with a 2-Story Façade, it is set to Open in May 2013.
Baccarat, renowned for unmatched craftsmanship and innovative designs since 1764, is set to unveil their newest flagship store in New York City in May 2013 ahead of the iconic brand’s upcoming 250th anniversary. Located at 635 Madison Avenue at 60th Street, the expansive 2,800-square-foot store, designed by acclaimed architect and designer Rafael de Cárdenas, will be an experiential destination encompassing the Baccarat lifestyle. The store’s distinctive design concept will be a new global retail model for the brand, showcasing tableware, lighting, decorative objects and jewellery to reflect the richness of the Baccarat lifestyle and the brand’s commitment to innovation and excellence.
“This flagship store in the heart of New York will be the first of its kind worldwide and a new landmark for Baccarat’s most prestigious lifestyle, combining unique royal heritage with modernity, offering products expressing virtuosity, glamour and true luxury in a contemporary setting,” commented Markus Lampe, CEO of Baccarat. “Baccarat has been the choice of royal courts and celebrities for close to 250 years and we want to invite discerning shoppers to fully appreciate the brand’s most coveted designs and experience this outstanding lifestyle.” With a tradition of ingenuity and an ever-present eye toward modernity, Baccarat has enlisted architect and designer Rafael de Cárdenas to create a contemporary concept that draws inspiration from the brilliance and artisanship of the brand’s design history. Serving as an inspiring destination, the design exudes a crisp elegance through its surprising blend of rich woods and dark stones. The entryway’s faceted surfaces reflect the brand’s iconic sparkling chandeliers. Adjacent spaces, wrapped in warm fabrics, create intimate environments for product interaction. Sampling from Baccarat’s history of fine craft, these unique material combinations create a contemporary language for the brand and confirm Baccarat as a luxury house dedicated to high design.
As the brand approaches its 250th anniversary in 2014, devotees of Baccarat will have the opportunity to experience the brand’s exceptional lifestyle on a grander scale with the opening of the highly anticipated Baccarat Hotel & Residences New York, a joint venture between Starwood Capital Group and Tribeca Associates. Located on one of Manhattan’s most prestigious blocks off Fifth Avenue, across from the Museum of Modern Art, Baccarat Hotel & Residences New York will combine sophisticated design with the level of service and exceptional quality that exemplifies the glamour and prestige of the Baccarat lifestyle.
With a proud history reaching back three centuries, Baccarat remains more than ever a symbol of timeless beauty and unrivalled luxury. The opening of the new flagship will once again honour Baccarat as a leader of luxury lifestyle and allow the legend to live on for the next 250 years.
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