Citroën and Chef Tim Anderson, the winner of BBC MasterChef 2011, are joining culinary forces to create a unique pop-up restaurant at a secret location in Shoreditch, London, as part of the launch for Citroën’s stylish new flagship DS5.
The restaurant, called Delicious by DS5, will serve a five course tasting menu created by Chef Anderson and inspired by the five senses. The meal will cost patrons just £5 per head with the proceeds going to FareShare, a charity that fights hunger efficiently by rescuing and redistributing surplus food. FareShare was recently ranked one of the top 100 NGOs by the Global Journal. Delicious by DS5 will open to members of the public from Wednesday 16 to Saturday 20 May, 2012.
Food fans can apply for a table through a dedicated tab on Citroën UK’s official Facebook page – www.facebook.com/CitroenUK – where they can select their preferred date, service and number of attendees (up to six per table).
With high demand anticipated, tables will be allocated on a ballot basis, with successful applicants being notified by email or phone between 7 and 9 May. Reservations will then be confirmed once a £5-a-head donation is made to FareShare through a dedicated Just Giving page. Additional details can be found on Citroën UK’s official Facebook page.
Chef Tim Anderson said; “This project has really allowed me to stretch my creativity and try some exciting new gastronomic techniques. With each course I’m focusing on just one of the senses – sight, sound, taste etc. – so we’re using some really innovative approaches to create a dining experience that will surprise and delight on a multi-sensory level. The best part is that we’re bringing this menu to the public for just five pounds and benefitting a really great charity at the same time.”
Linda Jackson, Managing Director of Citroën UK, commented; “From the DS5 Star Experience activity to Delicious by DS5, we’ve been directly involving members of the public as much as possible in the launch of our new Citroën flagship. DS5 is about bold choices in design, refinement, creativity and efficiency. This project brings all those elements together into the world of gastronomy. For the public, it’s the chance to enjoy an exciting evening of distinctive cuisine, courtesy of the very talented Tim Anderson, whilst getting a taste of what DS5 is all about.”
Tahel BarEl, from FareShare, added; “Food poverty in the UK is a growing problem and surplus food going to landfill is an inexcusable waste. With this support from Citroën and Tim Anderson – reaching out to the public through their appetite for great food – we can highlight the importance of efficiency in the food industry and how it can help FareShare support more communities across the country.”
To make a donation to FareShare or to find out more about why Citroën has teamed up with the food charity please visit the project’s Just Giving page – www.justgiving.com/citroends5