BA’s sophisticated new restaurant-style dining experience, and elegant new bedding from The White Company, have heightened the luxury and comfort in Club World business class flights between London Heathrow and New York JFK.
Part of British Airway’s £400 million investment in Club World, these upgrades are proving popular with business travellers on Transatlantic flights to the States.
The refined new menu is served to passengers at their seat and includes a selection of freshly prepared starters and desserts. Choose from: Loch Fyne smoked salmon tartare with wasabi crème Fraiche; Burrata and tomato carpaccio with olive oil and balsamic dressing; Creamy butternut squash soup with chive and sour cream; Fresh seasonal salad, grilled vegetables and a choice of French dressing or olive oil and balsamic dressing.
Mains comprise are a selection of the best of British provenance: Including Heritage beef, homemade gnocchi in Café de Paris sauce and pan-fried green asparagus; Line-caught grilled Cornish Dover sole with Mediterranean lentils, celeriac mousseline and lemon butter Homemade artichoke ravioli Parmesan.
Tempting new desserts include: DO & CO’s double chocolate medley; Lemon tart; Viennese-style apple strudel with vanilla sauce; Fresh strawberries or a divine Cheeseboard with Somerset brie, Keen’s cheddar, Cropwell Bishop Stilton, walnuts, grapes and fig chutney.
Accompanying the refined meal options is an excellent wine and Champagne selection served in silver wine coolers. The vintages include a Bourgogne Chardonnay 2016, Patriarche Père et Fils from Burgundy, a Tiki Sauvignon Blanc 2016 from Marlborough, a Las Olas Malbec/Bonarda Reserve 2014 from the Famatina Valley in Argentina and a Reata Three County Pinot Noir 2013 from California.
And there’s a choice of fabulous Champagne options: Champagne Henriot Brut Souverain NV, Champagne de Castelnau Brut Réserve NV and Champagne de Castelnau Brut Rosé NV.
Colin Talbot, British Airways’ head of catering, said: “We’re delighted at the success of our new Club World restaurant dining experience. Passengers love our choice of textures and flavours, as well as aesthetics, all of which have to work well at altitude. We’ve also had great feedback on our upgraded table settings which both elegant and practical, such as stemless wine glasses.”
BA Club World and The White Company – Luxurious Bedfellows
BA’s partnership with another iconic British brand, The White Company, has ensured customers sleep in luxury and comfort on their Club World long-haul flights from London to New York. New bedding in business class includes an elegant day cushion, which doubles up as a lumbar support when working or relaxing, a super-soft woven blanket with satin trim, a bespoke luxury duvet, and a padded mattress cover to provide an extra layer of comfort and improve quality of sleep.
The White Company’s amenity kits have also been given a vote of approval by discerning business class customers. The elegantly designed bag contains the retailer’s Restore & Relax Spa Collection, as well as a soft jersey eye-mask. Products include: Spa Relax Pulse Point Oil – a soothing treatment oil to help you unwind during the flight, a Spa Restore Gentle Moisturiser skin-conditioning cream with Vitamin E and jojoba oil to leave skin feeling soft and rejuvenated, and a Spa Lip balm to keep lips soft and hydrated.
The products have been specially selected to help counteract the effects of long-haul air travel, each item designed to provide a relaxing boost during flight. The White Company recently opened its first international flagship store in New York at 155, Fifth Ave in the city’s Flatiron district.
Carolina Martinoli, British Airways’ director of customer experience, said: “Our investment in Club World is well underway and we’re excited that customers flying in our business cabin are enjoying plush new bedding from The White Company. Our new sleep products have been inspired by insights and feedback from customers and our cabin crew, so we’re thrilled to see the designs come to life.
“Research shows that our premium cabin customers most value the quality of food and drink, service delivered by cabin crew and the ability to sleep. This new partnership with The White Company, combined with the recent rollout of the restaurant-inspired dining service means our customer investment is targeting all three areas.”
The revamped Club World catering and sleep experience will be rolled out across British Airways’ long-haul network throughout 2018. British Airways has also introduced several services to maximise available sleep time for customers in Club World. Breakfast cards are now given to passengers, so they can select if they wish to be woken (or not) for breakfast and choose their meal in advance.
London Heathrow Check-in and Lounge Improvements
In addition to the £400 million investment in Club World, a First Wing check-in area with direct security and lounge access has launched at London Heathrow, and lounges around the airline’s network are to be refreshed and improved. In addition, the Club Europe cabin has been introduced on UK domestic services and all customers will receive the latest Wi-Fi capability across British Airways’ long-haul and short-haul fleets over the next two years.