Golden Week is Forecast to Have a +4% impact on UK Tax-Free Shopping Spend

Chinese Golden Week is Forecast to Have a +4% impact on UK Tax-Free Shopping Spend

Shopping experts Global Blue forecast a 4% rise in tax-free shopping in the United Kingdom during Chinese Golden Week, taking place from the 1st – 7th of October.

Global Blue has partnered with its key strategic partner Alipay, the leader in online and mobile payment. Both companies are aiming to enhance Chinese travellers’ shopping experience by offering them an exclusive shopping journey through Europe’s luxury shopping destinations.

An attractive incentive for Chinese shoppers
To maximise footfall, the two companies, together with their 15 partner brands, are offering Chinese shoppers an extra 20% on their tax refund amount if they pay with Alipay. This offer is applicable in participating stores in London as well as seven other European cities: Paris, Barcelona, Madrid, Munich, Rome, Milan, and Florence. Luxury brands include Vivienne Westwood and Ermenegildo Zegna as well as luxury department stores Harvey Nichols and Selfridges.

To enjoy this extra 20% on their tax refund amount, travellers only have to collect an extra refund coupon on their Alipay app and show it to the store staff before paying. The team would already have selected the dedicated identification service to allow the additional refund.

Global Blue and Alipay tax-free campaign for Chinese Golden Week

A cross-channel campaign
Global Blue and Alipay have developed a complementary range of digital and physical touchpoints to reach relevant Chinese travellers before and during their trips including advertising on Chinese digital ecosystems and search engines, mobile and app advertising, in Global Blue’s lounge networks including the Albemarle Street lounge in London and in-store solutions.

Tomas Mostany, Global Blue senior Vice-President, commented: “We are enthusiastic about launching this unprecedented campaign with one of our most important partners, Alipay. Chinese travellers are key to our business, especially during this crucial and competitive period that is Golden Week. We are proud to provide them with personalised services to help them enjoy their shopping while travelling in Europe.”

Chinese Golden Week article by Paul Godbold

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