Chopard, the Swiss watchmaker and jeweller, launched its E-boutique, Chopard.co.uk, in style. It’s the second Chopard E-boutique in the world after the U.S, which clearly demonstrates its commitment to forward-thinking endeavours.
To mark the occasion, Chopard organised a chic and memorable cocktail reception at the renowned world-famous Annabel’s private members club in London, and it didn’t let us down. Throughout the event, the digital community, which consisted of journalists, bloggers and luxury lifestyle influencers, had the chance to admire the elegant pieces on show while browsing the just-launched website. Guests were also treated to a superb selection of canapés, mouth-watering cocktails and the celebrity DJ to the stars, Zoe Martin, who played a first class set, and gave the party the feel good vibe throughout the function.
The UK E-Boutique is fully responsive and adapts to the user’s interface, providing a seamless browsing experience in all devices and screen resolutions. Additionally, it invites the user to rediscover Chopard’s rich historical roots, cutting-edge fine watchmaking prowess and visionary design processes. The store locator page is a great feature which helps the user find every official retail partner in the United Kingdom.
Two iconic collections will be sold exclusively online for one month. The first is Palme Verte, the Green Carpet’s first diffusion line consisting of day pieces in Fairmined gold as part of their ongoing project, ‘the Journey to Sustainable Luxury’. This was launched in partnership with Eco-Age and its creative director Livia Firth. With this celebratory collection, Chopard pays a special tribute to the Palme d’Or, in its 60th anniversary year.
The second is the Superfast Chrono Porsche 919 Jacky Ickx Limited Edition watch, the ultimate timepiece to illustrate Chopard’s passion for motorsport as well as its partnership with Porsche. It is a 100-piece limited series dedicated to Jacky Ickx, a driver with an impressive track record and a long-standing ambassador of Chopard and Porsche. This model proudly bears the colours of the legendary champion and six-time winner of the 24 Hours of Le Mans.
There are a number of Chopard products current available at the E-boutique ranging from accessories and sophisticated jewellery, right through to elegant timepieces. The selection includes best sellers and iconic collections such as Happy Diamonds, Imperiale, Classic Racing, L.U.C and High Jewellery.
To find out more, and to experience the Chopard E-boutique, simply visit www.chopard.co.uk.
By Jamie Ndah
Some of the amazing jewellery on the Chopard E-Boutique