When it came to thinking about the future of family transportation, FCA US called upon the people who will own and live with such a vehicle – millennials working inside the company’s design and engineering functions – to collaborate on ideas. Armed with research on what the millennial generation values and desires, the team created a forward-thinking interpretation of the “fifth generation” of family transportation – the Chrysler Portal concept, created by millennials for millennials.
Millennials are tech savvy, environmentally aware and cost conscious. To balance those needs and to be an integral part of millennials’ lives, the Chrysler Portal concept is designed to maximize interior space with an impressive degree of flexibility between seating and cargo configurations; to enable users to include and expand their social media communities with seamless wireless integration between the vehicle and mobile devices; to take advantage of technologic advances in battery-electric powertrains and the growth of a rapid recharging network; and to deliver these capabilities in a powerful, high-tech form that uses LED lighting as a key design element, and not as a mere accent.
“The Chrysler Portal concept is backed by significant research on the millennial generation. Millennials have clearly defined that they want a vehicle that will grow with them as they experience life changes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “FCA is a leader in family transportation and it was essential that we fully explored the idea of what a vehicle could look like for this emerging generation.”
Millennials in the millions
FCA US has been studying the millennial generation for more than 20 years, using ethnographic research to gain insight into current and emerging wants and needs.
Millennials have become the largest demographic. In the next 10-plus years, most will be at a point in their life where they will begin to start or will have started a family; 75 percent of all children will have a millennial parent and there will be 4 million more children than today. The millennial generation is defined as people born between 1982 – 2001.
The four modes of family transportation have been defined as station wagons, minivans, SUVs and crossovers; millennials will seek their own version of a family vehicle. Based on internal research, they will want a vehicle that is reflective of their personality, offers value and flexibility, integrates advanced technology and is socially responsible.
Millennials are seeking practical and functional products that provide both capability and a sense of personal style. They also need affordability and look to own vehicles long term. As a result, they want a vehicle that can be upgraded as their lives change, and they expect seamless integration of technology in and out of the vehicle, including to home and other devices.
While millennials are a broad group of consumers at varying life stages, the Chrysler Portal concept is designed and engineered with all life stages and lifestyles in mind, including active/adventure, single, married/partnered, those with newborns and older children.
The Chrysler Portal concept explores the possibility of what a family transportation vehicle could look like for the millennial generation as their lifestyles evolve. The flexibility, adaptability and technology features also make it ideal for business and commercial applications, such as ride-hailing, car sharing and delivery services.
Designed from the inside, Chrysler Portal concept creates third space
Designed from the inside out, the interior of the Chrysler Portal concept offers the driver and passengers a “third space” – an open and serene atmosphere that provides an alternative environment between work and home.
Spacious and modern, the interior features soft, clean, sculptural lines that are coloured in a mix of neutral and grey hues accented by jewel tones; the interior space takes advantage of a tasteful and elegant mix of textures and materials.
Premium seating is standard for all occupants with thin-design seats that fold flat, fold up and slide fore/aft on a track system for ultimate flexibility. The seats mount to tracks embedded in the floor. This enables the seats to move the full length of the vehicle and, if needed, to be removed easily from the rear of the vehicle.
Battery-electric vehicle technology contributes to cabin spaciousness with a minimised engine compartment and a low, flat load floor atop the battery pack that is ideal for transporting people and equipment for an active lifestyle.
Technology is celebrated throughout with a clean, simple high-mount instrument panel display with easy-to-use interfaces. Screens can be positioned throughout the interior for ultimate passenger engagement.
Up to eight docking stations, located on the instrument panel and seats, can be used for charging and securing mobile phones and tablet devices.