New Grande Reverso Lady Ultra Thin
80 years ago a legend was born: a watch with a case that could swivel to shelter the dial from impacts while revealing its personalised engraved back. Initially designed in 1931 for polo playing British colonial army officers, the Reverso soon became a watch icon that exercised its seductive appeal well beyond polo fields. From 1931, onwards, a feminine model adopted this Art Deco inspired swivel watch concept and paved the way for a whole world of aesthetic creativity, a universe in which watches became full-fledged pieces of jewellery.
Since its creation and through countless different versions, the Reverso has proved capable of infinite multiplicity while remaining truly unique. It remains the cult model of the Manufacture Jaeger-LeCoultre, one of the watch companies best known worldwide for the quality, precision and styling of its watches.
In celebrating the 80th anniversary of the Reverso, Jaeger-LeCoultre wished to celebrate femininity by unveiling a new expression of this emblematic watch: the Grande Reverso Lady Ultra Thin, an original timepiece expressing the very essence of the Reverso personality: a marriage of tradition and nobility, an alliance of style and elegance.
Diane Kruger, face of the new Jaeger-LeCoultre Grande Reverso Lady Ultra Thin
Glamour, Elegance, Ultra femininity, Diane Kruger is the feminine face of the new Jaeger-LeCoultre Grande Reverso Lady Ultra Thin and the perfect embodiment of Jaeger-LeCoultre Woman.
Place Vendôme, at The Ritz Hotel next to Jaeger-LeCoultre Boutique, the artistic talent of Marcel Hartmann found its expression at this prestigious location chosen for the photo shoot presenting the Grande Reverso Lady Ultra Thin.
There could not have been a better setting to reveal the latest watchmaking creation of the Manufacture Jaeger-LeCoultre sublimated by Diane Kruger.
The Reverso in its feminine gem-set version offering personalization carries the spirit of innovation and the expertise of designers, watchmakers and gem-setters of the Manufacture in the Valley de Joux, who have once again put their skills to the service of women who wish to wear a unique watch, incorporating a 180 year-long history and unparalleled know-how: the legendary Jaeger-LeCoultre Reverso.
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallée de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos.
Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 178 years of expertise, calls for the exercise of no less than 40 professions and benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux.
Building on a vast heritage encompassing over 1,200 calibers and over 300 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking. www.jaeger-lecoultre.com
The steel or 18-carat pink gold case houses either a Jaeger-LeCoultre Calibre 846 mechanical movement or a Jaeger-LeCoultre quartz movement driving the hour and minute functions. The Grande Reverso Lady Ultra Thin also comes in 18-carat pink gold versions adorned with diamonds arranged in a redesigned horizontal or vertical pattern, while the adjustment crown is adorned with a precious stone that sets the final touch of seduction.
Whether fitted with a leather strap selected from a wide range of textures and colours, or with a metal bracelet, everything about the Grande Reverso Lady Ultra Thin conspires to make this a watch that truly reflects the image of the woman wearing it.
Today, choosing a Grande Reverso Lady Ultra Thin means entering an exclusive universe: that of watchmaking history, but also and above all a world of aesthetic refinement and technological perfection.
Grande Reverso Lady Ultra Thin: new, feminine, different, yet so intensely Reverso…
Grande Reverso Lady Ultra Thin Technical information:
• mechanical manually-wound Jaeger-LeCoultre Calibre 846, crafted, assembled and decorated by hand
• 21,600 vibrations per hour
• 18 jewels
• thickness: 2.94 mm
• 93 parts
• 40-hour power reserve
• hours, minutes
• steel or 18-carat pink gold
• height : 39 mm
• width : 24 mm
• thickness : 7.2 mm
• guilloché silver with applied numerals and hour-markers
• leather strap or metal bracelet
• Q 3208420, steel with leather strap
• Q 3208421, gem-set steel on leather strap
• Q 3202421, pink gold with leather strap