A beautiful blue eyed woman appears on the screen hands cupping her face, fingers adorned with gold rings, the scene switches to her gliding through a stylishly furnished apartment, dress flowing and most subtlely the main element of the new campaign delicately switches your focus from the extraordinary beauty of the woman to the stunning Faberge jewellery she wears. As one would expect, Faberge have created a beautifully shot and very clever film to highlight the companys jewellery collection, containing all of the elements you would expect to see from one of the worlds most iconic luxury brands. The music score complements the classy campaign video without being intrusive and the jewellery, in particular the Emotion Collection are undoubtedly the true stars of this short film excelling in their colours and elegant design.
Faberge, contemporary master jeweller, has long been renowned for creativity in vivid colour. The House of Faberge historically perfected the art of colour through expert coloured gemstone combinations and pave setting techniques, but also through the innovative use of enamelling of unprecedented calibre.
When Peter Carl Faberge took over the family business in 1882, he soon focused on the design aspect of jewellery using a variety of gemstones, which earned him recognition as an artist and jeweller. Often more concerned with ingenuity than value, he famously said: Expensive things interest me little if their value is merely in so many diamonds or pearls.
Peter Carl Faberge had a dual understanding of product and organisational design that served the aesthetic and aspirational desires of his clients. The Faberge key characteristics include a distinctive sense of proportion, signature colours in rich shades, setting each gemstone to its best advantage and taking the art of enamelling to new heights. Faberge involved the finest craftsmen of his time in the manifold workshops creating his masterpieces, gem setters, enamellers, embossers, engravers, finishers, and others.
The House of Faberge used a kaleidoscope of coloured gemstones in its designs. Emerald, ruby and sapphire were particularly popular, with amethyst, aquamarine, demantoid garnet, topaz, pyropes and cats eyes also widely used. Peter Carl Faberge was particularly concerned with how to cut the gemstones artistically and how to obtain beautiful colour nuances when designing jewellery. Today, Faberge preserves this legacy with contemporary jewelled creations using exceptional, ethically sourced coloured gemstones and innovative designs. Modern Faberge creations harness revered craftsmanship, artistry and precious materials to capture the essence of its heritage.