From heritage legends to electric explorers, EICMA 2025 showcases the industry’s brightest innovations—highlighting Royal Enfield’s 125-year journey, Flying Flea’s electric off-road spirit, and Norton’s exciting renaissance.
As the world’s largest motorcycle exhibition, EICMA 2025 in Milan gathers the industry’s brightest stars and boldest innovators under one roof. This year’s show promises an exhilarating mix of legacy and futurism, with iconic brands unveiling cutting-edge models alongside celebrations of storied histories. For enthusiasts and observers alike, EICMA 2025 offers a glimpse into the evolving art of motorcycling—where craftsmanship meets technology, and tradition embraces the electric revolution.
Flying Flea and Royal Enfield: A Mighty Duo Charging Into the Future
Flying Flea, Royal Enfield’s innovative city+ electric mobility brand, stole the spotlight at EICMA 2025 with the scrambler-styled Flying Flea S6. This nimble, lightweight electric motorcycle pays homage to the original WWII-era Flying Flea, famed for its air-droppable, versatile design.
The FF.S6 blends classic scrambler aesthetics with advanced technology—featuring staggered wheels, USD front forks for better off-road ability, and a distinctive magnesium battery case signifying its blend of heritage and innovation.
At its core, the FF.S6 offers a high-torque electric motor, smart ride tech including integrated navigation, lean-angle sensing ABS, and a Snapdragon-powered round touchscreen display, marrying retro sensibility with modern connectivity.
Flying Flea exemplifies Royal Enfield’s vision for sustainable urban exploration—offering freedom, agility, and sophistication for the city+ rider. With a planned launch in late 2026, this bike marks a significant step forward in Royal Enfield’s electric mobility journey.
Right alongside this electric momentum, Royal Enfield celebrates 125 years of pure motorcycling passion at EICMA 2025.
The brand honours its illustrious past with the Bullet 650, an icon upgraded with powerful parallel twin engineering and timeless styling. A Special Edition Classic 650 (above) dazzles with hypershift paintwork, while the Himalayan Mana Black Edition (below) emphasises rugged adventure inspired by the formidable Mana Pass.
The Shotgun 650 x Rough Crafts Drop (below) captures Royal Enfield’s flair for bespoke customisation, blending craftsmanship and individual expression.
Together, Flying Flea and Royal Enfield compose a narrative of evolution—preserving motorcycling soul while riding boldly into the future of electric and adventure machines. This synergy captures the imagination of seasoned riders and new urban explorers alike, embodying a harmonious blend of tradition and technological innovation.
Verge Motorcycles: The Future in Motion
Verge Motorcycles delivers another showstopper with the next evolution of the Verge TS Pro—a model that crystallises modern engineering with authentic Scandinavian style. The headline innovation is the Donut Motor 2.0: a lighter, hubless motor delivering staggering torque (1,000 Nm), shaving 50% off its predecessor’s weight for better control and agility.
With a redesigned battery (20.2 kWh, up to 217 miles range), fast charging, and an intuitive display interface, the Verge TS Pro sets a new bar for performance and user experience. The digital Starmatter platform powers the bike’s ecosystem, integrating AI, sensor tech, and OTA updates so new features appear automatically.
As Verge’s CEO, Tuomo Lehtimäki, remarks, this model encapsulates the brand’s vision for electric mobility—lighter, smarter, and irresistibly fun. The TS Pro (above and lead image) is available to order in Europe and the UK, with US reservations open now and test rides beginning in early 2026.
Infinite Machine: Design and Performance for Urban Riders
Making a debut at EICMA 2025, New York’s Infinite Machine brings two critically acclaimed electric vehicles to Europe—Olto and P1—each tailored for contemporary city life and built on the merging axis of design, sustainability, and performance.
Olto (above), the compact, weatherproof L1e moped, shines with its 60 km range, hot-swappable battery, and EU-compliant features. Praised for automotive-level tech, Olto is recognised as one of TIME Magazine’s Best Inventions of 2025. The model lands at EICMA as an L1e-certified version, ready for European streets.
The flagship P1 scooter (above) elevates electric mobility with stainless steel panels, a blistering top speed (105 km/h), and 100 km of city range. Both vehicles combine functionality with striking looks, reflecting Infinite Machine’s mission to capture the cultural moment where technology, design, and urban living intersect. European deliveries begin in 2026, with hands-on previews at Hall 14, Booth H42.
Norton Motorcycles: Closing a Legendary Chapter, Ushering in a Bold New Era
In September 2025, Norton Motorcycles announced the end of production for three of its most iconic motorcycles—the V4SV superbike, the V4CR café racer, and the Commando 961—at its historic Solihull factory.
These revered models have shaped British motorcycling heritage and are now being offered as collectable final editions, closing a beloved chapter in the brand’s long story.
Yet, this milestone signals a fresh beginning for Norton. Since its acquisition by TVS Motor Company in 2020 and substantial investment thereafter, Norton is primed for a dynamic resurgence. At EICMA 2025, the brand unveiled a new lineup of four models that introduce a contemporary design language and expand into new market segments, such as mid-range sports and adventure touring motorcycles. These designs honour Norton’s racing heritage while embracing modern engineering innovations.
Norton’s EICMA presence is both a tribute to its timeless legacy and a confident stride into a future where the brand aims to captivate a new generation of riders globally. The unveiling of these new models encapsulates Norton’s commitment to blending craftsmanship, performance, and forward-thinking spirit—ensuring the marque remains a beacon of British motorcycling excellence for years to come.
EICMA 2025 stands as a celebration of motorcycling’s enduring soul and its electrifying future. Whether through Royal Enfield’s celebration of tradition and electric innovation, Flying Flea’s pioneering city+ mobility, or Norton’s bold new chapter after closing iconic eras, this year’s show captures the very best of a dynamic and evolving industry.
EICMA 2025 is open to the public from Thursday, November 6th, to Sunday, November 9th.
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