Fashion & Interiors 2017: Tips From An Expert

Fashion & Interiors 2017: Tips From An Expert 6

We caught up with luxury lifestyle designer and owner of Jo & Co Home, Jo Eldridge, to talk fashion and homewares for 2017.

Summer’s here. Hurrah. And with it comes new trends and must-haves to brighten both your home and your wardrobe.

So to help you keep up with the times (because it can be pretty mind-boggling) we asked designer and owner of Jo & Co Home, Jo Eldridge, to talk through her stunning collection and how you can re-create those iconic SS17 looks at home.

From bold botanicals to eye-popping colours, these are the biggest luxe fashion and decor trends to fill your home with, in 2017.

Take it away, Jo


Confident Colours
As always, fashion leads the way when it comes to seasonal colour trends and SS17 is popping with colour – Thanks Vogue for permission to be bold!

Our 100% Welsh Wool throws come in a range of gorgeous colours, from natural creams to vibrant yellow. A favourite with the team this season, our chevron throw in mustard is the perfect summer accessory for lazy alfresco dinners and days by the ocean.

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Green Goodness
House plants make you happy. Fact. For the less green-fingered amongst us we’ve got just the thing

Abigail Ahern faux botanicals have arrived and they are so beautiful. We have a selection of faux plants to add luscious texture to your interiors. Abigail Ahern is a master in the field, renowned internationally for her bold interior styling and faux botanicals always play a key role.

For those who prefer the real thing, our ceramic hanging plant holders and rattan baskets tick all the boxes for house-plant fans (let’s hope this trend never goes out of fashion).

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Classic Ceramics
A big cup of coffee and a cinnamon Danish is one of life’s great pleasures and we’ve searched high and low for the perfect vessel to accompany this morning ritual
we found it. The Copenhagen Mug is practically a bowl. It’s deep and wide and totally perfect for dunking.

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Make a Sanctuary
Life gets pretty hectic these days, and one thing we really care about at Jo & Co Home is helping to make your home a calm, relaxing haven. Whatever your style, there are a few key pieces that can transform a space and capture that calm. Number one on the list, our responsibly sourced lamb fur cushions & throws – 100% heaven.


Spring Summer Fashion
Nautical stripes, natural fabrics, neutral tones and elegant accessories – all you need for spring summer 2017. In our capsule collection of fashion essentials, we’ve chosen key pieces. Take your pick from our curated selection.

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About Jo & Co Home
With an eye for detail and a knack for forecasting key seasonal trends, Jo & Co Home is the go-to place for contemporary luxe homeware in Cornwall. In recent months, the store has been transformed into a tranquil haven, filled with a new collection of furniture and sofas as well as beautiful homewares and deliciously scented candles.

A unique capsule collection of clothing has also been introduced, featuring designers such as Harris Wilson, Selected Femme and eseOese. Every single Jo & Co Home piece is personally chosen by Jo, who does all of the buying, sourcing and styling.

See more of Jo’s gorgeous, Scandi-inspired collection in store or online at

Editorial Team

The independent luxury magazine showcasing the finest and most luxurious things in life. Luxurious Magazine travels the world visiting the best resorts, hotel and restaurants to see whether they warrant the 'Luxurious Magazine' seal of approval. We also feature the latest news, finest products and services, luxury events and talk to leading personalities and celebrities.

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