Ong Chin Huat Believes you Got to Have ‘Feith’

Ong Chin Huat Believes you Got to Have 'Feith'

We pay a visit to a new shoe boutique called Feith in the heart of Kuala Lumpur filled with a sophisticated European sensibility.

Cinderella would have felt right at home at Feith, a multi-brand shoe boutique which just opened its doors in Kuala Lumpur in December last year.

Founded by former lawyer Soo Shea Pin and her daughter Wenfei, Feith (the name comes from Wenfei’s name) is a purveyor of chic and stylish shoes for ladies who demand high-quality footwear yet crave comfort and style.

Shea Pin explains: “We believe that women should look not only good in their shoes but also feel good…just looking good doesn’t justify the pain and discomfort some women have to endure. Why need women have to suffer in heels and struggle silently in pain?” she asks rhetorically.

Feith London shoe boutique in Kuala Lumpur

Handcrafted in Europe using the highest quality materials, the store carries three shoe labels at the moment. These are the namesake Feith, London which is made in Alicante, Spain by a family of shoemakers which span four generations. Jonak, Paris a chic Parisian brand created by the Nakam family in the 1960s and a top performer in the prestigious Galeries Lafayette and S. Novio, a luxury shoe brand founded and designed in London.

Shoe styles at Feith Kuala Lumpur

Catering for the sophisticated career woman, socialite or fun-loving girl-about-town, Feith has something for every woman to suit any occasion. “We are looking out for more hidden European brands to bring freshness and elegance to the shoe industry,” Shea Pin says.

Soo Shea Pin and her daughter Wenfei at Feith London KL

Wenfei added: “We are very focused on curating a beautiful amalgamation of elegance, chic & sensual styles in our store to tell our story of what FEITH represents & what women want in shoes. We hope this comes across when you visit our store!”

And the beautifully decorated store is reason alone to visit. Feminine and sumptuous, the Feith store is based on floral touches with pink and gold being the predominant colours. Reminiscent of an elegant 18th-century drawing room or boudoir, plush seating and gold-accented tables and shelves make this store a delight to shop in.

For further plans, Wenfei says they plan to launch Feith in London within the next two years. An online shop is also in the works.

Feith London is at G11, Ground Floor Fahrenheit 88, No.179 Jalan Bukit Bintang, 55100 Kuala Lumpur. Tel: +603.2110.3387

For further information, please visit the brand’s Instagram page here.

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Ong Chin Huat Believes you Got to Have 'Feith' 2


Ong Chin Huat

Luxurious Magazine Reporter

Having been the social editor of the Hong Kong edition of Tatler and as well as writing a twice-weekly column in Hong Kong’s leading English-language newspaper, the South China Morning Post, Chin has met and interviewed a variety of people including business tycoons, supermodels, movie stars, royalty and world-class athletes. He also considers himself privileged to have attended some of the most talked about events and parties around the world. Chin counts art, fashion, food, interior design, literature, painting and travel among his passions.

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