Fixtures Living, a unique and innovative retail concept specializing in premium lifestyle products for the home, has announced Glendale Galleria, a 1.5-million-square-foot super-regional shopping center noted for its consistently new and cutting-edge retail concepts, will be the site of its fourth store and first mall location. Opening fall 2013, the move — which unveils the company’s blueprint for all future expansion — marks the first time a luxury center will feature a store with best-in-class kitchen, bath and outdoor products.
“This move is especially significant because it is a culmination of the learnings from our San Diego, Rancho Mirage and Costa Mesa locations,” said Jeffery R. Sears, the company’s CEO. “Our customers’ guidance and feedback has prepared us to enter one of the most progressive markets in the world, the greater Los Angeles area. This location provides us with an opportunity to expose hand-culled, international brands to hundreds of thousands of homeowners and industry professionals each year.”
“We’re always looking for new, unique retail concepts for our shoppers. The opening of Fixtures Living will complement our existing retail line-up quite well,” said Shoshana Puccia, senior marketing manager, Glendale Galleria. “Glendale Galleria continually strives to secure tenants that go above and beyond our customers’ shopping expectations.”
Following in the footsteps of its award-winning Costa Mesa showroom, the store will enable visitors to shop in an entirely new way, by dreaming of, playing with, and choosing products that lead to better living.
“We’re filling a void in the marketplace,” said Mr. Sears. “There’s simply no other store in our industry that provides an opportunity to ‘test drive’ products — to learn about them, to try them out right in the showroom, and to feel confident that we’ll always be there to answer questions, to aid in the selection, delivery, installation and long-term care of a purchase.”
Like its predecessor in Orange County, the new 24,000 square foot space — located directly beneath Bloomingdale’s — will be designed by FITCH, the world’s preeminent source for inspired retail design. Specifically configured for shoppers to “try before they buy,” the store will feature bath, shower and kitchen vignettes with running water, live ovens, ranges and stoves, as well as fully-functional outdoor kitchen products such as gas grills and undercounter refrigeration systems.
“Where is it written that shopping for products like these has to be boring, or dull, or depressing?” asked Mr. Sears. “Changing that experience into something memorable, exciting and joyful is our whole reason for being.”
Currently celebrating its third anniversary, Fixtures Living has already garnered several coveted industry accolades. The Costa Mesa showroom has collected no fewer than seven international awards for design and in-store communications, delivering on its promise to bring “JOY” into its customers’ lives.