The Frederique Constant Group celebrates the 5th Anniversary of its Manufacture in Plan-les-Ouates, Geneva.
The wonderful party, which took place in various tents in front of the Manufacture was attended by over 300 guests from around the globe. Distributors, Retailers, Brand Ambassadors, Members of the Press, Friends and the company’s Staff enjoyed a great night-long party, to celebrate the great success achieved by the Brands that the group consists of today: Frédérique Constant SA, Alpina Watch International SA and Ateliers deMonaco SA.
“In 2006, we inaugurated our Manufacture and some of you were already present back then. At that time, of course we forecasted a significant growth of our production. However, nobody could have expected or even dreamed that today we are able to announce that our production grew over 250% in just five years time! We are honored and delighted to announce this great news, and we deeply thank all our partners -of which many are here tonight- for their never-failing support” said Peter Stas, Co-Founder & CEO of the Group.
During the evening, Peter Stas revealed three special timepieces featuring in-house movements, one for each Brand. All of them specifically developed and produced to celebrate this Anniversary, and all of them released in Limited Editions.
Frederique Constant launches the Manufacture Tourbillon in 18K Rose Gold, with a unique, white ‘Grand Feu’ enamel dial, limited at 188 pieces.
Alpina releases the Startimer Pilot Manufacture in 18K Rose Gold, limited at 888 pieces.
Last but not least, Ateliers deMonaco presents the very special ‘La Sirene’. This exclusive timepiece celebrates the entrance of dMc into the women’s high-end watch category. The dMc La Sirene, in 18K White Gold, is inspired by and named after Mrs. Charlene Wittstock, in honor of her marriage to HSH Prince Albert II of Monaco. Production is limited at 8 pieces.
The Frederique Constant Group works together with numerous Ambassadors that proudly endorse its Brands. Many of them were present to celebrate this milestone, among them the newest member of the family: Frederique Constant Ambassador Miss Earth 2010 & Miss India 2010, Ms. Nicole Faria. Nicole actively participated in one of the highlights of the evening: together with Aletta & Peter Stas, she led the Charity Auction benefiting the International Children’s Heart Foundation. The brand has been associated with this wonderful foundation for several years, through its global advertising campaign for the Chocolate Double Heart Beat Ladies Watch.
Two timepieces were auctioned off among the guests. First up was the last available Frederique Constant ‘Heart Beat Manufacture Edition Plan les Ouates’ (ref FC-910MC4H8). This is a rare limited edition of 188 pieces in 18K White Gold, launched in 2006 to commemorate the inauguration of the Manufacture Building. Second piece was a Chocolate Double Heart Beat (ref FC-310CDHB2PD4) worn by Nicole Faria and offered by her especially for the Charity Auction. Together, the two lots recorded an amount of US$ 24’250. Frederique Constant gladly accepted these means towards a check of US$ 75000, donated that same evening to the Founder & CEO of the International Children’s Heart Foundation, Professor Dr. Bill Novick.
Nicole Faria said: “I am delighted to be here tonight and proud to be part of the Frederique Constant family! I have noticed the successful development of this beautiful brand around the world, and in particular in my home country, India. Besides the fact that I will soon feature in the Ladies advertising campaign, tonight I have gladly participated in the Charity Auction, which was a great experience!” To finish the official part of the evening, the team of the Frederique Constant Group expressed their wishes for the future, and mutually concluded that if they all continue to Live their Passion, a bright future lies ahead!