Frédérique Constant debuts as the Official Timekeeper of La Carrera Panamericana 2011 – One of the most legendary events in auto racing history
Mexico City, September 20th – Frédérique Constant will be the Official Timekeeper and Partner of the renowned Carrera Panamericana, which will take place from October 21st till 27th 2011 in Mexico. This years event sees the 29th annual edition of La Carrera Panamericana, starting in Huatulco, a developing resort area in Mexico, and stop for the night in Oaxaca, Puebla, Querétaro, Morelia, Guanajuato, Aguascalientes, and will finish five days later in Zacatecas.
The participants of this world class event will line up in southern Mexico to race 1’800 miles north to Zacatecas, one of the most beautiful colonial towns in Mexico, with its attractive ancient buildings and cobbled streets. The competitors will drive through the heart of Mexico, across impressive mountain ranges and colorful colonial cities, along the route. More than 100 classic and vintage cars are confirmed, including the participation of some champion drivers from Germany, France, Netherlands and the United States.
Born in 1950, La Carrera Panamericana is one of the most emblematic classic car rallies in the world, and has become a true legend. After the Mexican section of the Panamerican Highway was completed in 1950, a five-day race across the country was organized by the Mexican government to advertise this feat and to attract international business into Mexico. The race ran almost entirely along the new highway, which crossed the country from north to south for a total distance of over 3,300 kilometres (2,100 mi).
For Frédérique Constant, sponsoring La Carrera Panamericana forms an exciting and logical new chapter in its history of classic car related sponsorships around the world. If there is one element that is required to take part in La Carrera Panamericana, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of fine watch making.
Under the premise of its slogan ‘Live your Passion’ the brand encourages people around the world to follow their passion. Being part of La Carrera Panamericana perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippes will be rewarded with an exclusive Frédérique Constant timepiece from the Vintage Rally Collection, upon their glorious arrival in Zacatecas, Mexico.