The family-run Hotel Hanswirt, located in the heart of the South Tyrolean mountains, has unveiled a limited-time, five-night Apple Blossom Package. This package allows guests to experience the extraordinary natural wonder of thousands of apple trees showing their colours across the Val Venosta.
With the orchards in bloom, spring is one of the most magical times to visit South Tyrol and a defining moment in the region’s cultural and agricultural calendar.
As Europe’s largest contiguous apple-growing area, South Tyrol produces over 10% of the European apple supply, making the bloom a stunning natural spectacle and a vital sign of the season’s success.
There is no better place to experience it than from Hotel & Restaurant Hanswirt. Nestled near Merano, this historic, family-run hotel invites guests to witness the spectacular apple blossom season while indulging in the best of South Tyrolean hospitality.
New Beginnings and Deep-rooted Traditions
“For locals, the apple blossom signals new beginnings and the deep-rooted traditions of mountain agriculture. For travellers, it offers an unforgettable opportunity to witness South Tyrol at its most enchanting,” says hotelier Matthias Laimer, whose family has run Hanswirt since 1357.
Between late March and early May, over 18,000 hectares of orchards burst into bloom, transforming the valleys into a delicate patchwork of pink and white.
Guests are invited to explore the hotel’s expansive Mediterranean gardens, relax by the year-round outdoor pool, and enjoy a wellness break in the panoramic indoor spa. The in-house Michelin-recommended restaurant serves seasonal menus inspired by local ingredients and traditions.
Hotel Hanswirt’s Apple Blossom Package
From April 22 to May 11, 2025, Hanswirt offers a limited-time 5-night Apple Blossom Package.
The package is priced at €1,045 per person. It includes half-board accommodation, regional culinary delights, and a front-row seat to nature’s most beautiful performance: the flowering of thousands of apple trees that turn the Val Venosta into a sea of pink and white.
Guests at Hanswirt have a choice of twenty-two romantic rooms and suites, which include views of the gardens and the South Tyrolean mountains. You can learn more at www.hanswirt.com.
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