Just three months after unveiling their groundbreaking partnership, the British skincare brand ELEMIS and Aston Martin Aramco Formula One have taken their collaboration to the next level with the announcement that Jessica Hawkins, Aston Martin’s Head of F1 Academy and Driver Ambassador, has joined the skincare brand as its newest Brand Ambassador.
In a commercial space historically dominated by men, the Aston Martin Aramco Formula One X ELEMIS alliance has sparked standout consumer engagement and industry buzz.
The announcement that Jessica Hawkins is ELEMIS’ newest Brand Ambassador marks a bold new chapter for the racing team’s first-ever Official Skincare Partner.
This partnership is more than a collaboration; it’s a mission to inspire and empower the next generation of women in motorsport, promoting inclusivity both on and off the track, a critical focus at a time when female fandom is reshaping the sport:
Women now represent 41% of Formula 1’s global fanbase, with the 16-24 age group being the fastest-growing segment.
The Netflix series “Drive to Survive” has played a significant role, with 43% of UK viewers being women, contributing to a 34% increase in female viewership in just one year.
Initiatives like the F1 Academy have led to a 40% growth in female participation in Formula 4 racing, reflecting a broader movement towards gender diversity in motorsport.
Jessica embodies this shift. Beyond her role in the F1 Academy, she is set to compete in the GT World Challenge Europe, driving an Aston Martin Vantage GT3 with Comtoyou Racing. Her partnership with ELEMIS highlights the synergy between performance and self-care, aligning with the values of modern, empowered women.
You must be logged in to post a comment.