Johnnie Walker® Blue Label™ and Alfred Dunhill, two iconic British luxury houses, have presented a Limited Edition Collection which celebrates the pioneering spirit of their respective founders, John Walker and Alfred Dunhill, and the brands that honour their vision today.
John Walker and Alfred Dunhill are two pioneers who have walked the world and changed the game in their chosen fields. Springing from the great British craft traditions of dedication and commitment to quality, both were true to their heritage but set their eyes distinctly on the future. Their entrepreneurial leadership and superior products empowered the celebrations of achievements across the four corners of the world. Given this provenance, the Collection presents perfect gifts for toasting extraordinary achievements.
Marrying the pioneering spirit John Walker and Alfred Dunhill’s love of travel, the two worlds converge to empower the celebration of shared journeys. The Collection is inspired by the progress shared by the two purveyors of British luxury – from London (UK), representing the perfect blend of heritage and modernity, to Scotland, reflecting the elements of landscape, energy, nature and raw beauty.
This partnership with the iconic luxury house is the marque’s latest collaboration to date and the Collection accentuates the rarity and flavour of Johnnie Walker® Blue Label™. The result is a series of exclusive gifts inspired by the pioneering spirit of John Walker and Alfred Dunhill and their journeys from Britain to the four corners of the world. The Limited Edition Giftpack designed by Alfred Dunhill and costing £200, features a limited edition designed bottle 70/75cl with its interior evoking the contours of a map, bringing the two iconic brands’ shared journey to life. The bottle’s exterior seamlessly merges the Johnnie Walker® Blue Label™ signature blue colour packaging with Dunhill’s signature ‘Chassis’ design and gunmetal finish made famous in their leather goods.
Additionally, only available at selected travel retail stores will be the Travel Retail Exclusive Giftpack designed by Alfred Dunhill, includes a unique Johnnie Walker® Blue Label™ 1L size bottle with both its interior and exterior featuring the map contours. Identifiable by the Johnnie Walker® Blue Label™ signature blue colour packaging and Dunhill’s signature ‘Chassis’ design with gunmetal accents, it also incorporates copper finishing inspired by the copper stills used in the whisky distillation process; the iconography effortlessly representing Dunhill’s innovative and intelligent design ethos.
At the pinnacle of the Collection, the Limited Edition Travellers’ Trunk designed by Alfred Dunhill, perfectly celebrates a journey shared. Based on Dunhill’s classic vintage car trunk, the modern design features the signature Johnnie Walker® Blue Label™ blue colouring, leather straps and handles with Sam Brown stud finish, offset by the contours of a map carved into the elegant birch wood. It contains everything needed to enjoy Johnnie Walker® Blue Label™ during a journey shared including a limited edition bottle of Johnnie Walker® Blue Label™ sporting Dunhill’s gunmetal finish, four beautifully engraved crystal glasses, a whisky funnel, a pair of ice tongs and a Dunhill hunter flask. Priced at £6,000 each, only 500 bespoke pieces of the Limited Edition Travellers’ Trunk designed by Alfred Dunhill will be produced globally.