Kyra Cleeton’s Native American tribal symbols design has been chosen as the winner of the Lexus Design Your Own Tattooed Car competition.
The entry from British graphic designer comprising of Native American tribal symbols gained the most votes an a final poll on the official Lexus Instagram and Facebook channels.
Her artwork will now be faithfully reproduced onto a full-body vinyl wrap which will then be applied onto a Lexus UX urban SUV.
Kyra said: “As a graphic designer, I’m always looking for new and innovative ways to display my work, so being able to say that I designed a car for a Lexus has really opened up new doorways for me. The voting had me on the edge of my seat, and it was amazing to see everyone else’s creativity when going up against these talented designers. I will forever be grateful for everyone who voted for me and showed their support.”
Her design was inspired by Native American tribal symbols and featured a dreamcatcher, arrows and a skull wearing a headdress. In the Native American culture, arrows have different meanings according to the way they are depicted.
Arrows pointing to the right signify protection, those pointing down mean peace and to left a symbol to ward off evil. The headdress symbolises bravery and strength.
The competition was inspired by the creation of a tattooed UX by artist Claudia De Sabe. It continued Lexus’s celebration of design and craftsmanship by inviting people to create their own designs.
Once the UX had had the winning design applied to it, Kyra will join the car for a professional photoshoot as a permanent reminder of her success.
Scott Brownlee, Lexus head of PR and social media, said: “The competition showed a tremendous breadth of inspiration and creativity among the artists who took part and attracted a lot of attention and interest on our social channels during the voting process. Kyra’s design is a worthy winner, successfully applying the traditional artistry of tattooing to the ‘body’ of the Lexus UX. Congratulations to Kyra on her success.”
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