LAKRIDS BY BÜLOW Celebrates 15th Anniversary with New Premium Range

LAKRIDS BY BÜLOW Celebrates 15th Anniversary with New Premium Range

In celebration of 15 years of passionate craftsmanship, the premium Danish confectionery brand LAKRIDS BY BÜLOW has unveiled its new organic SLOW CRAFTED range, which consists of new mouthwatering flavours that include Dark Truffle and Mango Vanilla to name but two.

The team at LAKRIDS BY BÜLOW is on an unwavering mission to push the boundaries of gourmet chocolate-coated liquorice creations. To mark 15 years of dedication to the cause, the confectionary brand has introduced a new slow cooked range that comprises three innovative flavours; Mango Vanilla, Caramel Date and Dark Truffle.

LAKRIDS BY BÜLOW wants people to tantalise their tastebuds with something a little different. It will be a luxury indulgence with extraordinary flavours and textures from its SLOW CRAFTED range. The new flavours are being sold in recyclable and reusable glass jars and will be available to purchase from July the 7th at and via select retailers.

Three of the flavours making up the SLOW CRAFTED collection

A permanent addition to the LAKRIDS BY BÜLOW portfolio, the SLOW CRAFTED collection is based on the original recipe founder Johan Bülow cooked when the confectionery brand was first founded in Bornholm, 2007. Bülow had a dream to re-invent liquorice and spent a whole year tucked away in his mother’s kitchen, trying to perfect the ultimate recipe and elevate the sweet into a gourmet experience.

Bülow’s SLOW CRAFTED liquorice is gently cooked in an open batch for four hours, rested for 24 hours, and then kneaded by hand to create a rich caramel-like texture. Because of the long, slow, and delicate way the liquorice is made the collection has been named: SLOW CRAFTED. Using only the finest, carefully sourced organic ingredients, SLOW CRAFTED captures the authentic taste of LAKRIDS BY BÜLOW for an unrivalled taste experience loved by true liquorice connoisseurs.

A photograph showing some of the potential ways you can use the jars after finishing their contents

With sustainability front of mind at each stage of production, LAKRIDS BY BÜLOW proudly presents the SLOW CRAFTED range in premium, recycled glass packaging. A first of its kind for LAKRIDS BY BÜLOW, the glass jars have been designed for reuse; when you’re done with the products, simply remove the labels with warm water and cleanse them in the dishwasher or soak them in warm water before reusing them for just about anything – the lids close tight, so you can bring your daily juice, smoothie or iced coffee on the go, or use them to store your homemade granola, pulses and more.

The glass jars even have functional measurements engraved, so you know just how to mix your kitchen creations.

Not only is the SLOW CRAFTED range packed sustainably, but the organic ingredient of cocoa is also ethically sourced via the Cocoa Horizons program. Still producing all liquorice products in Copenhagen, the LAKRIDS BY BÜLOW factory continues to run on 100% green energy produced by Danish windmills.

With the launch of its global #ShareItWithAHater campaign in 2021, LAKRIDS BY BÜLOW continues its mission to make the world love liquorice, introducing the unrivalled SLOW CRAFTED range to capture the true potential of the unique ingredient of liquorice. Spreading the joy of the Nordic flavour around the world, LAKRIDS BY BÜLOW has landed in prestigious UK stores, including Selfridges, Harrods, Fenwick and Harvey Nichols.

The SLOW CRAFTED range will be available to purchase on from July 7. Together, with the launch of the new permanent SLOW CRAFTED range, the popular and highly anticipated limited edition ANNIVERSARY line returns to mark the day LAKRIDS BY BÜLOW was founded 15 years ago on Bornholm the 7th of July 2007.

A jar of the Slow Crafted Caramel Date

Enjoy organic sweets of nature in a surprisingly delicious combination. In CARAMEL DATE, smooth dulce chocolate and crunchy Maldon sea salt flakes meet one of nature’s sweetest treats: Deglet Nour dates, creating an incredibly creamy and indulgent experience. When you get to the core, you are met by the rich caramel-like SLOW CRAFTED liquorice creating a lingering experience that leaves you longing for more.

A jar of the Slow Crafted Dark Truffle

This is a delightful organic chocolate treat with a distinguished surprise at its core. Bite into this fine cocoa-dusted DARK TRUFFLE to meet a thin layer of dark chocolate with fruity notes followed by a smooth layer of creamy milk chocolate. Then, as you just thought it couldn’t get more delicious, you reach the chewy, SLOW CRAFTED liquorice core, and the enjoyment is complete.

A jar of the Slow Crafted Mango Vanilla

The magic moment where some of nature’s most exclusive organic ingredients meet. For MANGO VANILLA, they have gathered some of nature’s finest treasures: Fresh and fruity Alphonso mango and sweet Bourbon vanilla. By combining these with creamy white chocolate and a SLOW CRAFTED liquorice core, you will experience an intense yet smooth balance between fruity and sweet.

A jar of the Slow Crafted 15th Anniversary Edition

Some people like to keep it simple. A – THE ORIGINAL was the first product developed when Johan Bülow had the original idea to coat gourmet liquorice with chocolate. Simple, powerful and instantly addictive. For Anniversary, the original recipe is remastered in an all-organic variety celebrating the 15-year anniversary of LAKRIDS BY BÜLOW.

Bite into a thin layer of fine liquorice powder, rich Belgian milk chocolate and a SLOW CRAFTED core of chewy liquorice; all made exclusively with organic ingredients. Simple, perfected and even more addictive.

All of the above are available to purchase from today. For more information on the LAKRIDS BY BÜLOW story and their full range of products, visit

Read more food news, guides, reviews and features here.

Making licorice inside the factoryLAKRIDS BY BÜLOW Celebrates 15th Anniversary with New Premium Range 2

Editorial Team

The independent luxury magazine showcasing the finest and most luxurious things in life. Luxurious Magazine travels the world visiting the best resorts, hotel and restaurants to see whether they warrant the 'Luxurious Magazine' seal of approval. We also feature the latest news, finest products and services, luxury events and talk to leading personalities and celebrities.

error: Copying this content is prohibited by Luxurious Magazine®