Pebble Beach has always been a special place for Ferrari.
The elegant town near San Francisco with a special event inside a special event, where thousands of clients and collectors come together so see the latest models from Maranello and some legendary cars included in the traditional auction and the Concours d’Elegance.
This year Ferrari has organised a series of exclusive events including the presentation of the F12berlinetta. It is the debut of the most powerful 12-cylinder, praised by the specialist press all over the world for style, handling and performance as well as the combination of high power outlet and reduced emissions and consumption.
Meanwhile the first Tailor Made car in the USA will be handed over at Pebble Beach: an FF, which has been personalised by the famous British golfer Ian Poulter thanks to the innovative personalisation programme available from the Prancing Horse. The car’s livery is a particular triple-layer “Sabbia” colour, while the interior is made of black Poltrona Frau leather with tartan pattern, the characteristic of Poulter’s next clothing line collection.
The boot in carbon fibre and high-tech fabric reminds of the world of golf with some details (like the tartan) used for the first time in a car. The British golfer will receive his FF during a special evening with the participation of Ferrari CEO Amedeo Felisa.
The Prancing Horse will also take part in other events at the Pebble Beach festival. In the Gooding & Co auction catalogue one can find a 1973 365 Daytona Spider certified by Ferrari Classiche and models such as the 1960 250 California Spider Competizione passo lungo and the 1955 857 Sport, once owned by the artist Andy Warhol. Those cars might probably reach 10 million dollars or more.
On Sunday Ferrari will participate in the great Concours d’Elegance in two categories for the Prancing Horse. Pebble Beach is still a way for clients and collectors to come together and share their passion for the cars from Maranello, for which the USA is first legendary market.