On Saturday 7th January, E’Collezione opened the doors of their flagship boutique located in the Mandarin Gallery in Singapore, to welcome customers with a flow of champagne throughout the day, conveying a truly diverse and unique retail experience.
Jorn Werdelin comments: “We are delighted that our partner E’Collezione, in Singapore, has expanded their specialist watch store to double the size”. Jeffrey Leong, the owner, had the idea that customers looking for particular and fascinating watch manufacturers are also interested in racing cars, wine and shoes, which is difficult to argue against. However, this is not something you often see in a traditional watch retail environment. “We congratulate Jeffrey for the bravery and foresight of what retail experience can be for customers. We are also excited that E’Collezione had the confidence in Linde Werdelin, inviting us to be one of their three key brands – and effectively opening the first Linde Werdelin shop-in-shop worldwide.”
E’Collezione caters to collectors, celebrities and international tourists who appreciate unique, limited edition timepieces and jewellery collections. It has taken another step in providing clients with the opportunity to view, test drive and place orders for sports cars – a world premiere!
In 2012 E’Collezione will be working on collaborations with Lotus, Lamborghini, Aston Martin, Ferrari, McLaren, Bentley, Land Rover and Jaguar. They also look forward to featuring lifestyle products like fine wines and art pieces.
333A Orchard Road,
#01-14A Mandarin Gallery,
Tel: +65 6737 3820
Fax: +65 6737 3802