Luxurious Magazine Meets Yigal Zemah, CEO Of Berggruen Residential

The Meier-on-Rothschild Tower

LM: The Meier-on-Rothschild Tower recently sold five luxury apartments for a combined total of £8 million pounds. Can you tell our readers why this project has proved to be such a huge hit with wealthy purchasers? 
ZY: The Meier-on-Rothschild Tower is the proof that for great quality there will always be a demand. This project gives a unique chance to experience the highest standard of living, in one of the best locations in Tel Aviv, with all the luxurious amenities for pleasure and business around like-minded people. Almost everyone that has viewed apartments at the tower have purchased. They just fall in love with what we have built here, a real masterpiece.

LM: What is the profile of your clients wishing to purchase an apartment or penthouse suite within the Meier-on-Rothschild Tower?
ZY: Typically, high net worth individuals looking for a safe secure homes in one of Israel¹s best locations. Our purchasers tend to come to Tel Aviv due to family connections, business activities or a love for the culture and lifestyle of this great city.

LM: The Meier-on-Rothschild was developed by Berggruen Residential and designed by Pritzker Prize-Winning international architect Richard Meier. How long did this project take to complete from concept right through to completion? 
ZY: To make a new icon takes some time. Because of the ultra high and uncompromising standards of our project, we have faced numerous challenges throughout the years. We started the project in late 2006-early 2007 and we are planning to complete by the end of 2015. It has been a long process, but we have needed to make sure that the tower lasts through the ages. Our vision is that the Meier-on-Rothschild Tower is as modern and ultra-luxurious in the years to come as it is today.

LM: Other than the Meier-on-Rothschild what other towers/buildings represents significant buildings?
ZY: I like the Beekman Tower by Frank Gehry in Lower Manhattan. It is a great residential tower with a unique liquid like metal cover that makes the tower an asymmetric “one piece” tower.

The Meirer-on-Rothschild Tower

LM: The Meirer-on-Rothschild Tower has attracted interest from celebrities such Madonna and Simon Cowell. Can you tell our readers of any other celebrities who have expressed an interest in the apartments? 
ZY: The tower has attracted and still attracts, many more celebrities and influential people around the world and it will continue to do so. It has been labelled the One Hyde Park of Tel Aviv. Developments of this quality will always be sought after by the rich and famous.

Berggruen Residential projectLM: The largest penthouse in the tower is priced at £28.5 million and is called ‘Palace in the Sky’, and is located on the 38th and 39th floors. Please tell our readers what other luxurious features come within this ultimate living space?
ZY: The ‘Palace in the Sky’ is the most desirable penthouse in Israel. Because of its huge size (1418 sqm/15,257 sq ft), it is like living in a private house on the sky. The panoramic views of Tel Aviv, Jaffa, the Mediterranean Sea and the Jordanian hills are breathtaking. The penthouse features its own exercise room, spa, swimming pool & Jacuzzi, private elevator, 8 bathrooms, 20-foot ceiling heights, home theatre and huge outdoor terraces.

On the upper level are the luxurious bedroom suites, each with walk-in dressing rooms and bathrooms. The master bedroom suite has expanses of floor to ceiling glazing and also glass feature walls looking into the atrium space formed by the double-height reception. The suite includes a day room/study, walk-in dressing rooms and luxurious ensuite bathroom with Jacuzzi. The penthouse is complete with a large private leisure deck with private outdoor swimming pool, relaxation area and barbeque area and conservatory space with kitchenette.

LM: What is your personal definition of luxury? What luxurious item could you not live without?
ZY: Luxury is a unique quality, which stretches beyond the pure necessity in an holistic way. Meaning in ALL aspects the product has to be perfect as one may desire which is more than just the immediate needs. In real estate, it means that a tower has to be in the best location, be perfectly designed and constructed for the best possible tenants which no compromises to get a dream apartment. Every person has a different taste in luxury. In my case the habitat has to be perfect since my family and I spend so much time in it.

By Jamie Ndah

Berggruen Residential project

Editorial Team

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