Maserati Passion, Maserati’s first official application, has just made its App Store debut. This intuitive tool allows users to discover the world that revolves around Maserati.
Specifically developed to ensure that all Maserati products and services are instantly available to view, the new app is divided into different sections. Maserati Passion showcases the entire product range and is enhanced with images, the unique roar of the Maserati V8 engine and technical rundowns. It also features a mini-configurator to create a tailor-made vehicle. The design can then be saved and used as a background on the user’s device.
Functions related to social networks are also available, meaning that views and opinions on the world of Maserati can be shared in real time. The news area provides all the latest information on events organised by Maserati and the registration form allows users to stay right up-to-date with breaking news from the Italian brand.
The Dealer Locator and Assistance area are useful when trying to locate the nearest dealership or local freephone number. The iPad version, tagged Passion +, also features a section dedicated to the Maserati Store, offering direct access to online purchase of Maserati merchandise and accessories.
The application is also available in a version designed for the North American market and named Maserati Passion US. It is available for both iPhone and iPad (Maserati Passion + US).