It’s Adventure, Not Relaxing or Partying Topping Millennials Agendas in 2023

It's Adventure, Not Relaxing or Partying Topping Millennials Agendas in 2023

A new poll has revealed that most millennials want to experience adventure over relaxing and partying, and over half of the budding travellers would prefer to travel alone rather than with friends or partners.

Research conducted by WeRoad has revealed that millennials are swapping, relaxing and partying this year when it comes to travelling. The poll, which targeted millennial travellers, found that over two-thirds (72%) want to travel in 2023 in the hunt for an adventure. Gen Y has clearly had enough of partying, with just 8% planning to travel to party, whilst just a fifth (20%) are looking to travel for relaxation.

When asked about travel companions, the majority (51%) of budding travellers said they plan to take off alone rather than with friends or family. Whilst over half plan to see the world solo, just a third (35%) said they would travel with a partner or friend.

Young people taking in the view at a temple in Indonesia

Europe is top of the adventure ‘wish list’ (43%), with Asia second (27%) now that the world’s largest continent is fully open following the pandemic. A fifth (19%) plan to visit America, and 11% are eager to visit Africa.

Millennials are putting their money where their mouth is. WeRoad has experienced a huge rise in travellers visiting Asia, with trips to Asian destinations making up a quarter of all bookings in 2022.

Two images, one of travellers heading up a rock face and the other of a young woman outside the Taj Mahal

Justyna Chlopecka, WeRoad’s UK Marketing Manager, said, “We’re seeing a huge trend in people wanting to get back to travelling to Asian destinations this year. The pandemic and harsh lockdowns across Asia had a big impact on our bookings to the continent. In 2020 17% of all our bookings were to Asian destinations, in comparison to 2% in 2021.

“As restrictions began lifting across Asia, we saw these figures dramatically increase, even surpassing pre-pandemic numbers. Last year, 22% of our total bookings globally were to Asian countries, and we’re predicting this number to continue rising.”

Young people filming the sun setting

About WeRoad
WeRoad is all about connecting people, cultures, and stories by grouping solo travellers together and taking them on incredible adventures around the globe. Adventure opportunities in Asia are endless, with the Great Wall of China, Mount Fuji in Japan, Annapurna in Nepal, and the ethereal Indian Taj Mahal just a handful of epic destinations available on WeRoad tours.

Read more travel news, guides and reviews here.

Tourists sitting by a waterfall in AsiaIt's Adventure, Not Relaxing or Partying Topping Millennials Agendas in 2023 2

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