The Italian watchmaker, Officine Panerai, has launched their new 2013 Catalogue app for the iPad and iPhone, the most up-to-date tool for all enthusiasts who want to find out about the latest novelties of the haute horologerie company from Florence.
Free to download in English from the Apple iTunes Store, the latest app carries an updated and even richer choice of content, images and videos devoted to the watches of the Panerai collections, the most exclusive Special Editions, as well as all the new models presented earlier this year at the Salon International de la Haute Horlogerie (SIHH).
The app contains a wide range of highly detailed technical explanation about the movements created in-house by Officine Panerai and information about the materials used, together with sophisticated new photographs and videos that enable users to discover every detail of each watch.
The function ‘Find Your Panerai’, which is already available on the website www.panerai.com, enables users to source a timepiece within the Officine Panerai range that is best adapted to particular requirements and preferences. In addition, there are two new functions designed specifically for mobile devices: ‘Wear Your Panerai’, which allows individuals to wear Panerai models “virtually” on a photograph of their own wrist, and ‘Night View’, which displays the watch “at night”, highlighting its qualities of luminescence and readability.
Also, through the updated ‘Area News’, aficionados can synchronise their mobile device with the information on Panerai website and receive real-time updates from the watchmaker’s social media channels.
An Android version of the Officine Panerai 2013 Catalogue app is scheduled to be available on Google Play.