The latest addition to On’s Cloud line-up is the new Cloud 70|30, a shoe designed to be light, comfy and versatile for your day-to-day activities.
You’d be hard-pushed to find a top 10 running shoe article that doesn’t include a pair of On’s iconic ‘Cloud’ trainers.
These specially engineered, Swiss-designed shoes are a go-to for Ironman athletes and Olympic runners around the globe, thanks to the brand’s innovative CloudTec cushioning.
The brand was founded in 2010 in Zürich and have now sold 7 million Cloud shoes worldwide – and that number’s growing fast.
The latest addition to the Cloud family is a new lifestyle shoe called the Cloud 70|30.
The Cloud 70|30
Designed to be worn every day, the Cloud 70|30 combines the brand’s famous CloudTec sole with an earthy colour palette and extra features for all-day wear.
The Cloud 70|30s feel light and airy, so you barely notice you’re wearing them, while the patented CloudTec sole provides soft landings and speedy take-offs.
What’s more, thanks to a slip-on design and speed laces, you can chuck these trainers on or off in a few seconds without any ‘faff’.
The shoe’s neutral colour palette is inspired by nature, with pops of colour to highlight the engineered parts of the shoe.
The Cloud 70|30s are incredibly versatile. They’re fit for everything from dashing to the shops, to taking the kids to park, to attempting your next 5k personal best.
David Allemann, a co-founder of On, says: “The Cloud, like all On shoes, is a performance shoe. It consists of numerous highly technical parts, refined details and, like every On shoe, is built with our patented Cloud technology. The colour scheme of the 70|30 highlights the technical refinements in the shoe.”
On – Where & How?
The On Cloud 70|30 running shoes are available to order online now, at
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