On Launches New Cloud 70|30 Swiss-Designed Performance Trainers

On Launches New Cloud 70|30 Swiss-Designed Performance Trainers

The latest addition to On’s Cloud line-up is the new Cloud 70|30, a shoe designed to be light, comfy and versatile for your day-to-day activities.

You’d be hard-pushed to find a top 10 running shoe article that doesn’t include a pair of On’s iconic ‘Cloud’ trainers.

These specially engineered, Swiss-designed shoes are a go-to for Ironman athletes and Olympic runners around the globe, thanks to the brand’s innovative CloudTec cushioning.

The brand was founded in 2010 in Zürich and have now sold 7 million Cloud shoes worldwide – and that number’s growing fast.

The latest addition to the Cloud family is a new lifestyle shoe called the Cloud 70|30.

The Cloud 70|30

The Cloud 70|30

Designed to be worn every day, the Cloud 70|30 combines the brand’s famous CloudTec sole with an earthy colour palette and extra features for all-day wear.

The Cloud 70|30s feel light and airy, so you barely notice you’re wearing them, while the patented CloudTec sole provides soft landings and speedy take-offs.

What’s more, thanks to a slip-on design and speed laces, you can chuck these trainers on or off in a few seconds without any ‘faff’.

The shoe’s neutral colour palette is inspired by nature, with pops of colour to highlight the engineered parts of the shoe.

The Cloud 70|30s are incredibly versatile. They’re fit for everything from dashing to the shops, to taking the kids to park, to attempting your next 5k personal best.

David Allemann, a co-founder of On, says: “The Cloud, like all On shoes, is a performance shoe. It consists of numerous highly technical parts, refined details and, like every On shoe, is built with our patented Cloud technology. The colour scheme of the 70|30 highlights the technical refinements in the shoe.”

On – Where & How?

The On Cloud 70|30 running shoes are available to order online now, at

Read more sports and fitness-related articles and guides in our dedicated health section here.

On Launches New Cloud 70|30 Swiss-Designed Performance Trainers 2


Leanne Kelsall

Luxury Travel and Lifestyle Journalist

Leanne jumped ship from a sleepy suburban town to the Big Smoke to pursue a career in creative writing and advertising. She now freelances as a luxury travel and lifestyle journalist for Luxurious Magazine. As an avid storyteller, she combines her love of the written word and luxury travel to review trending and undiscovered hotels, restaurants and events. Recent adventures have taken her as far as Fiji, Iceland and New York to discover what really makes the world’s top hotels tick. As well as writing, her passions include boutique luxury escapes, fine dining, theater and music events, alongside a keen interest in fitness having been a previous British swimming record-holder and a current fitness/figure champion.

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