One hundred years on and Maserati is still creating history

One hundred years on and Maserati is still creating history

Recently we reported that Porsche, Mercedes-Benz and McLaren Automotive have had a bumper start to 2014, now Maserati joins the club with the best sales month in the company’s history.

Maserati North America, Inc. announced a U.S. sales increase of a whopping 406 percent (1,144 retail units) compared with (226 units) in May 2013, one year ago. Fittingly 2014 is the luxury motoring brands centennial year and this milestone marks the best sales in the company’s history.

The company has reported significant gains in the US since July, 2013 with the introduction of the all-new Quattroporte. This month’s achievement boasts the strongest year-over-year percentage sales gain to date.

At the century mark, Maserati is in the strongest position of its lifetime with two brand new sport-sedans, all-time high sales record and a robust industrial plan. This notable success is further powered by the dynamic entry of the all new Ghibli, which starts at a competitive $66,900. The Ghibli features a Ferrari built twin-turbo V6 engine with up to 404 HP and 8-speed automatic transmission that is available with either rear or Q4 intelligent all-wheel-drive (AWD) technology. The new E-segment contender has taken hold with an affordable rear wheel drive (RWD) lease position.

Maserati has been focusing on significant expansion to its U.S. network in 2014. “Our sales growth comes from dynamic new product sold by our top notch dealer network” said Peter Grady, President and CEO of Maserati North America, Inc. “It’s a perfect combination of existing dealer facility investment and new market openings.” Eighty-three dealerships are now open in the US, with an ambitious plan to have 120 operating by year end, further enhancing Maserati’s position in the marketplace.

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