Kate Spade New York expanded its presence in the Malaysian fashion landscape opening its fifth boutique in the Pavilion, Kuala Lumpur.
Partnered with the Valiram Group, kate spade new york has opened a collection of stores within four countries in South East Asia, Malaysia, Singapore, Indonesia and Australia. The newest shop situated in Kuala Lumpur’s most desired address at the high end Pavilion Shopping Centre has become one of kate spade new york’s signature shops in the continent.
To celebrate the launch of the brand at the Pavilion in Kuala Lumpur, an in store VIP event was held, hosting prominent socialites and influential fashion media, emceed by Stephinie Tan, with DJ Darling Sabrina. Shoppers were welcomed to the new shop with a ceremonial release of 35 hot pink balloons. The launch was officiated by Executive Director of Valiram, Sharan Valiram, Ms. Kristine Pizzelanti, Director of Marketing of kate spade new york Asia, Ms. Elodie Bougenault, General Manager of kate spade new york South East Asia and Australia and the CEO of Pavilion Kuala Lumpur, Ms. Joyce Yap.
The evening proceeded with a fashion show showcasing eight models donned in kate spade new york’s Fall 2014 collection looks. Inspired by the electric city of Tokyo and Shanghai, the fashion show presented pieces in striking hues of electric blue, metropolis green, shocking pink, deco beige, rose and empress blue. Guests were encouraged to engage with an in store interactive photo booth with instant photo printing capabilities, customized with kate spade new york props.
To end the night media and guests were invited to dine at Quivo. Guests were entertained by local singer, Daiyah Trisha and band with soothing acoustic pop while served specialized American mini bites influenced by Quivo’s trademark dishes.
Celebrity attendance included Diana Danielle, Shir Chong, Lexie Rodriguez and Thanuja Ananthan. Adorning kate spade new york outfits, the four girls were representative of Malaysia’s multi-cultural identity.
Sharan Valiram, Executive Director of Valiram Group said, “Pavilion Kuala Lumpur is one of the most luxurious shopping destinations in this vibrant city and we believe this store will only bolster our successes in our existing boutiques within Malaysia and beyond. The Valiram Group is looking forward to continue the successful heritage of kate spade new york. The brand has never lost sight of where it began. Its exuberant approach, commitment to curiosity for sharing its colourful world still shapes everything kate spade new york. As the demand for exclusive fashion and luxury goods grow in this region, we are here to furnish this niche.”