British luxury customisation specialists Overfinch reveals plan to strengthen presence in the United States of America
Over the past four, decades Overfinch has carved out a unique niche in the automotive industry with their high-quality customisation work on Range Rovers and Land Rovers. Recently the UK-based motoring brand has announced plans to increase their presence further on the international stage by opening a product development and engineering facility in the USA. This new facility will be supplying vehicles and conversions nationwide from October 2016.
In addition to the development and engineering facility, Overfinch will look to open a dedicated boutique and three outlets based in New York State LA and Miami to reflect the spread of customer demand.
The US launch will be celebrated at one of the world’s leading automotive showcases, the 2016 Pebble Beach Concours D’Elegance taking place in August from the 18th-21st.
Chairman Kevin Sloane explained the reason for expansion: “Demand for Overfinch in the USA has grown enormously in the past five years. Until now, our international clients have been served by a combination of local distributors and UK-based conversion teams. We want to deliver an exceptional retail experience that befits our products and reputation. Through Overfinch North America Inc. we have a permanent, wholly-owned presence in the USA that will promote our vision, our values and our goals.”
The Pebble Beach Concours D’Elegance should be the perfect setting to celebrate this milestone in the company’s story.
As well as showcasing some of the world’s most extraordinary historic automobiles, Pebble Beach is host to many significant new car debuts and concept-car launches, including the world premiere of the unique Manhattan Range Rover.
Customers and enthusiasts are invited to join Overfinch at Pebble Beach in August, to learn more about the vehicles on display and our future plans for the US market.
The US retail locations and contact details will be announced in due course.
Overfinch – Where and how
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