PoB Hotels, whose collection comprises Britain’s finest independent hotels, has unveiled Nurture Your Soul, the theme of its 2025 annual coffee table book. This special edition invites travellers on a journey that speaks to the heart of well-being—an exploration of wellness in its many forms, from spiritual serenity and cognitive clarity to environmental harmony and physical vitality.
More than ever, wellness is a deeply personal pursuit, and Nurture Your Soul reflects the diverse and enriching experiences available across PoB Hotels’ collection. Whether seeking tranquillity in meditation, mindful movement through cycling on a PoB Break, or the restorative indulgence of a spa retreat, guests can discover a wealth of opportunities to nourish the body, mind, and soul.
From countryside sanctuaries to invigorating coastal escapes, each hotel embodies the essence of holistic wellbeing, seamlessly blending luxury with nature to create an atmosphere of balance and renewal.
To bring this philosophy to life, PoB Hotels has partnered with leading wellness experts, including actress and wellness advocate Gemma Merna, founder of Mind and Wellness, an online membership platform designed to strengthen both the body and mind.
To celebrate the launch of Nurture Your Soul, Gemma has curated her own bespoke PoB Break, incorporating her favourite wellness experiences and inviting guests to follow in her footsteps for a transformative escape.
Her journey begins at Farlam Hall, a tranquil country house retreat in the Cumbrian countryside, where guests can immerse themselves in invigorating hikes through picturesque estate grounds.
The experience continues at Seaham Hall, a magnificent clifftop hideaway on the Durham Coast, home to the award-winning Serenity Spa. It then concludes at Gilpin Hotel & Lake House, where a Swedish-style treatment room, perched high in the leafy canopy, offers a haven of relaxation.
Carefully designed to showcase Northern England’s most exceptional wellness destinations, Gemma’s PoB Break delivers an immersive escape designed to restore and rejuvenate.
Expanding on this vision, PoB Hotels is set to introduce a series of exclusive wellness retreats across its collection throughout the year, led by several wellness Gurus, including Gemma Merna and celebrity Pilates instructor Nathalie Clough, owner and founder of LifeBody studio.
Taking place at hotels throughout the British Isles, including Boringdon Hall Hotel & Spa, Ockenden Manor Hotel & Spa, The Royal Crescent Hotel & Spa, and Whatley Manor Hotel and Spa, these retreats will combine luxurious accommodation with expert-led activities such as sunrise yoga, sound healing, and tailored wellness workshops.
Guests will also enjoy nutritionally balanced, gourmet cuisine prepared by award-winning chefs, ensuring a seamless blend of indulgence and wellbeing.
For over 40 years, PoB Hotels has curated exceptional experiences for discerning travellers, matching outstanding destinations with enriching journeys.
With Nurture Your Soul, the 2025 edition of its celebrated coffee table book, and the launch of these exclusive wellness retreats, PoB Hotels continues to lead the way in offering moments of balance, restoration, and inspiration across the British Isles.
Gemma Merna, PoB Hotels Ambassador and founder of Mind and Wellness commented, “Nurture Your Soul celebrates the incredible wellness offerings available across PoB Hotels’ collection. I am honoured to be part of this initiative with retreats that aim to help guests on their journey to a healthier, more balanced life.
“I am excited to connect with guests, guide them through these transformative experiences, and share practical tools for building resilience, cultivating inner peace, and establishing lasting habits for happiness and health.”
Nurture Your Soul is rooted in key insights from PoB Hotels’ 2025 Whitepaper, conducted in partnership with luxury insight specialist Altiant. This extensive study of over 2,000 participants highlights a growing preference for wellness-led travel, with spa treatments (61%) ranking as the most sought-after experience, followed by outdoor activities such as hiking, cycling, and running (45%).
These findings signal a shift in luxury travel, where wellbeing is no longer an added extra but a key consideration for today’s discerning traveller. Embracing this evolution, PoB Hotels presents Nurture Your Soul—a showcase of its collection’s rich and varied wellness experiences.
From restorative spa retreats to invigorating outdoor escapes, Nurture Your Soul encapsulates PoB Hotels’ dedication to offering moments of relaxation, renewal, and connection throughout 2025 and beyond.
Through these wellness journeys, PoB Hotels proudly partners with leading wellness brands, GAIA Skincare, BAM, Yogi Bare, and Healthy Metal, aligning seamlessly with the collection’s commitment to sustainability and wellbeing.
BAM is a B Corp-certified British brand making activewear designed for performance, led by innovation, and using nature-based and recycled fabrics since 2006. Yogi Bare makes yoga accessible to all with eco-friendly, thoughtfully designed products
Healthy Metal, created by wellness experts, enhances vitality with its premium Magnesium Glycinate supplement, whilst GAIA Skincare produces natural skincare to harness the best of Mother Nature.
Together, these partnerships reinforce the core values of Nurture Your Soul, showcasing PoB Hotels’ dedication to promoting wellness and eco-friendly living across the hospitality sector.
Kalindi Juneja, CEO of PoB Hotels, said, “We are committed to creating experiences that truly reflect what our guests seek from their next British stay. Nurture Your Soul brings together physical activity, mental clarity, and exceptional cuisine to offer immersive wellness escapes in Britain’s most remarkable settings.
“Our latest 2025 Whitepaper reveals that almost 90% of guests now prioritise wellness as a key part of their hotel experience, reinforcing our dedication to meeting this demand. The growing enthusiasm for our annual publication, The Handle, further highlights the increasing appetite for meaningful, well-being-focused travel. Whether through spa retreats, scenic hikes, or mindfulness escapes, we want to ensure every guest leaves feeling restored, inspired, and connected.”
Nurture Your Soul – Where and How?
Guests are invited to explore further and select their preferred retreat. Further information can be found by clicking here. The Handle 2025, PoB Hotels’ annual print coffee table book, is available to order online complimentary by post: https://pobhotels.com/the-directory/.
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