Throughout 2012, as part of their 10th Birthday celebrations, Pukka Herbs is working with world famous conservation charity WWF UK to help ‘Create a Beautiful World’ – one that is vibrant, integrated and healthy.
Sebastian Pole, co-founder and herbal director of Pukka Herbs, says: ‘When we started Pukka in 2002, we wanted to create a totally organic business that inspired people to live healthier, more sustainable lives. It seems only natural that as we celebrate ten years of bringing the power of plants into people’s lives, we also take the time to remember and celebrate the amazing planet that lets us do this. Each year, we plant over 20 million plants and trees and invest in renewable energy, sustainable projects and reforestation programmes. We work with our growers, customers and consumers on a one to one basis to ensure that everyone profits from being involved with Pukka: sensually, healthily,ecologically and socially. Most importantly, we strive to leave nature in an ever richer, more glorious state than how we found her.’
Commenting on the partnership, Rachel Bloodworth from WWF said: ‘We are delighted to be working with Pukka Herbs in their tenth birthday year – their dedication to supporting the natural environment and creating a beautiful world is perfectly aligned with our goals.Over the past 50 years, WWF has achieved countless successes from preserving existing species such as mountain gorillas, polar bears and giant pandas, to helping the development of international agreements for the protection of the planet – none of which would be possible without the continued support of dedicated individuals and companies like Pukka.’“This is Pukka’s first ever consumer campaign and so they sought out the skills and expertise of communications agency Neo (weareneo.com) to help develop the campaign ideas. Neo only work with organisations that are changing the world for better and have worked with WWF UK on previous projects including their 2012 global ‘Earth Hour’ campaign. Account Director Nicole Bradfield comments on working with Pukka, “Creating an engaging platform for Pukka to bring their brand story to life and share their commitment to creating a beautiful world is a fantastic project. Their work to protect and enhance our natural world is a brilliant story and we’re delighted to be helping Pukka communicate it. We’re especially looking forward to seeing the public’s interpretation of their beautiful worlds weave together to become a stunning piece of filmmaking.”