De Vere, Beaverbrook and Aldemar Resorts Reveal Reopening Plans

De Vere, Beaverbrook and Aldemar Resorts Plans for Reopening

Three big names in the hospitality industry, Beaverbrook, De Vere and Aldemar Resorts have announced plans to reopen. We look at the extensive policies and procedures all three have introduced to ensure guest safety.

New Norm‘, these are two words we are constantly told businesses need to adapt to. With a global pandemic still causing havoc around the world, it’s becoming more urgent for businesses to reopen or to be honest, we could be in a situation where there is little to reopen.

One of the major casualties of the pandemic has been the hospitality industry, and due to how it operates, businesses have needed to be more creative and innovative than most. This does not come without some pain, i.e. logistical headaches, reduced capacity and extra costs.

In this article, we look at some major names in the industry who’ll be reopening shortly and what changes they’ve implemented to ensure guests health and safety.

De Vere Wokefield Estate reopening 2020

De Vere Hotels
De Vere consists of multiple properties located across the UK from Surrey to Cheshire. Within their portfolio is a range of country houses, estates, mansions and hotels. This week they announced their official reopening would take place on the 10th July.

In preparation, they’ve launched a programme called Wellbeing at Heart which has been designed to ensure the health and safety of guests. The programme introduces a range of measures including deep cleaning of bedrooms, sanitising of public areas via jet misting technology and physical distancing measures both inside and outside of the hotels.

To show their appreciation for the NHS, 10% from direct booking fees will go to NHS Charities Together to support staff and volunteers caring for Covid-19 patients.

Prices at De Vere properties start from £179 per couple, or £229 for families, more information can be found at

Beaverbrook reopening 2020

Beaverbrook has announced it will reopen the hotel, spa and restaurant on Saturday, July 4th. Once open, the hotel will have 35 rooms available, these are spaced out across the estate to ensure safe social distancing and privacy.

Entrance to the estate will be via a strict reservation policy, and restaurant bookings will be limited. On the subject of dining, the restaurants have all been reorganised to allow for two metres between tables.

There will also be temperature checks for guests upon arrival and sanitisation for hands and luggage. Beaverbrook offers rooms from £385 per night, for more information visit

Aldemar Resorts reopening

Aldemar Resorts
Aldemar Resorts this week announced the reopening the 5* Aldemar Knossos Royal and the Knossos Villas in Crete on 1st July and the 5* Olympian Village in Skafidia on mainland Greece on 3rd July. In total, the group has six deluxe hotels, four in Crete and two in Western Greece, as well as two Thalasso Spa Centres. Details of when the other properties will reopen will be announced soon.

The group has introduced a wide range of measures which include digital and extended check-ins, distancing measure in social areas, a comprehensive disinfecting programme, limiting the number of people in pools and digital menus and booking.

For further information visit

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De Vere, Beaverbrook and Aldemar Resorts Reveal Reopening Plans 2


Natasha Godbold

Creative Director / Writer

Natasha is a co-founder of Luxurious Magazine® and has undertaken the role of Creative Director. She is a keen photographer and regularly accompanies Paul on hotel and restaurant reviews. Born in Moscow, Natasha like her husband Paul has experienced living in multiple countries around the world. She is bi-lingual and has degrees in English Language and English Literature. Natasha covers all aspect of the luxury industry in her work. Her hobbies include health and fitness, culture and learning about nature and animal welfare.

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