Roger Dubuis – An Unconventional Expression of Time

Roger Dubuis Excalibur Spider Pirelli Double Flying Tourbillon

He picks up the Excalibur Spider Pirelli Double Flying Tourbillon and says that the beauty of this particular model is that it’s fully skeletonised and handmade and hand decorated.

“This collection is sporty yet classic and extremely light and apart from the movement, the case is also fully skeletonised which explains why it is so light.” For a watch which is 47mm in diameter, Gudin says it’s important for it to feel comfortable and being so light adds to this wearability factor.

Roger Dubuis – An Unconventional Expression of Time 3According to Gudin, the South East Asian and Australian market is a very promising market as its diversity gives the brand leeway to expand and grow. “We have Singapore which is a very sophisticated and mature market on one end of the spectrum and then we have Cambodia and Vietnam which is an emerging market and a great opportunity for us to build our brand.”

With women representing approximately 30 per cent of their turnover and men representing 70 per cent, Roger Dubuis is well adapted to both sexes according to Gudin because of its distinct aesthetics and strong design. “The Excalibur is our iconic collection and is highly recognisable.” And apart from being highly recognisable, Roger Dubuis is also a very niche brand, producing less than 5,000 pieces a year only guaranteeing its exclusivity.

Roger Dubuis – An Unconventional Expression of Time 4

So who is the typical Roger Dubuis customer? According to Gudin it is someone who dares to be different. “He or she is someone daring and who is sure of their style. They are bold and confident. They are provocative and are looking for something different in the products they are buying.”

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Editorial Team

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