Who are the people behind SOA?
Audrey and Oliver Schmitt, a close couple, two minds behind the concept of SOA. Both have led different careers. Audrey, much like myself moved in the world of fashion as a fashion model before pursuing and completing her studies in communication in Paris. Olivier is an executive in the pharmaceutical industry and regularly moves in racing tracks. Adventure lovers, they appreciate originally Swiss fine watchmaking. The SOA project came into existence by a donation to a humanitarian organization during one of the most legendary sports events: the 24 Hours of Le Mans. In return for this gift, the couple received two bracelets they will keep at wrist. These bangles will be the real trigger of their creations. A few months later their brand and the first collection of bracelets “Être SOA” were born. Supported by friends and high-level Franco-Swiss artisans, they led their project to an end and boldly revisited a material usually reserved for the world of the Haute Horlogerie.
Creating the unique SOA Identity
Audrey and Oliver wanted to establish their style through a sober, timeless and chic brand. A refined innovative and bold universe. To enable this to happen, one of the major keys to this happening would be the materials used.
A vulcanized rubber specifically adapted to the world of jewellery for both the regulatory issues and the technical requirements was chosen. In a unique silky finish, the rubber bracelet offers comfort to wear and touch: the ‘Soft touch’ so specific to SOA’s products. A material with a specific design, appreciated by the biggest Swiss watch manufacturers and little-known by the world of Jewelry. SOA created this rubber bracelet without buckle mixed with elements in white, pink or yellow gold, depending on the model. Some universal symbols are engraved: heart, skull, star and others, reinterpreted and recreated according to the image of the brand. The symbol graphism is the work of two designers: So&Rey, French creators who share the most current styles and tastes. A talented duo in perfect osmosis with Audrey and Olivier’s wishes.
To further establish the brand, the SOA symbols are engraved on the 18k white, pink and yellow gold set with brilliant diamonds or not. Each bracelet contains at least one diamond in the ‘O’ of SOA. Fully produced in Swiss factories, the rubber takes shape in Biel as the jewellery is fashioned in the workshops in Geneva. For the future collections the brand plans the use of a variety of materials in addition to gold.
Customize your own jewellery
Buying jewellery is often an impulse buy. With the help of personalized advice from both creators each customer will have the possibility to choose her or his own jewel on order and to make it a unique piece of exception: the color, the materials, the stones and the symbol. Each request will be studied with great care to create a piece that fully meets your highest expectations.
This first collection by SOA comprised of bracelets: five colors, five symbols and yellow, white and pink gold for a multitude of combinations. A jewellery for everybody.
The five symbols
- Heart > sleek and full at the same time represents universal love and feminine curves as well as the strength and fragility at a time.
- Butterfly > a symbol of metamorphosis, of change. It teaches us to let our desires be fulfilled.
- Five-pointed star > the light source, the pentagram evokes different feelings for each of us.
- Clover > a legendary rarity symbolizing luck, a lucky charm to keep on you.
- Skull > a symbol of rebellious rock and urban fashion. A trendy accessory for all!
The five colors SOA (rubber)
Black – White sand – Petrol blue – Brown chocolate – Pink
The precious materials
18 carat gold: grey, pink and yellow (between 6.60 and 7.70 grams) Brilliant-cut diamond, quality TW VS (0.01 carat)
Être SOA also presents some «prestige» bracelets. Among them: the SOA Heart, set with brilliant-cut diamonds and a pink sapphire, and the SOA skull, paved with black and white diamonds. The idea is to suggest various versions of unique pieces set with fine and precious stones in each collection of the brand. Some jewellry arouses curiosity and reveals the delicacy and quality of the SOA jewellery manufacturing.